I think this advertisement is naked discrimination against women. Does it have to be so naked to emphasize organic milk and pure nature? Do we have to turn women into cows? Can't the milk advertisement be filmed normally? Do you have to be so nondescript? The values of this enterprise really make people feel incredible.

First, what is this?

The cause of the incident was that a Korean milk company released a video advertisement about milk on Youtube platform. The video shows a man walking through the Woods with his camera on his back and photographing a group of young women in white clothes drinking spring water in a beautiful field. In the video, these women stretch in the field. Video voice-over: We finally succeeded in taking pictures of them in a primitive place. The nature here is pure. They drink pure natural streams, eat environmentally friendly organic food and live a quiet life in a calm environment. Suddenly the photographer stepped on a branch, and the women were frightened. As soon as the lens is changed, these women become cows. The slogan at the end of the video reads:? Clean water, organic feed, 100% pure Seoul milk is organic milk produced by Qingjiang organic pasture. ? This advertisement has been uploaded and was immediately resisted by netizens.

Second, this matter is related to discrimination against women by milk companies.

According to netizens, the company had a similar incident as early as 2003. At that time, in order to promote new yogurt products, the company asked naked female models to spray yogurt on the stage and scrape off each other's yogurt. At that time, it caused an uproar and the relevant person in charge was punished. This vulgar situation reappears in this advertisement. I think this is the naked discrimination against women by the whole top management and planning of the company.

What do I think about this matter?

Because women are seductive and foil, which can foil the success of men's career, many advertisements in recent years have more or less implied the materialization of women, which is actually a microcosm of social ideology. I think such advertisements or videos should be banned, and women should not be materialized into their inherent appearance and should not be defined by the outside world.