The theme slogan is a highly generalized and concentrated expression of the unique hosting concept of previous Olympic Games. Every Olympic Games has carefully designed touching slogans, which are widely spread and deeply rooted in people's hearts, and serve as the creative basis for various cultural visual design activities such as Olympic venues construction, cultural activities, image landscape, opening and closing ceremonies, etc. The slogan of the 2008 Olympic Games is One World, One Dream.
The basic meaning of the Olympics
The purpose of the Olympic Movement has the following basic meanings. First, the goal of the Olympic Movement is to promote the development of human society towards truth, goodness and beauty. Since entering the industrial society, human society has started large-scale and all-round exchanges, but at the same time there have been fierce international conflicts. In addition, human beings have mastered the means of self-destruction, which makes today's society face unprecedented threats.
In addition, all countries in the contemporary world are facing many problems that can only be solved by cooperation, such as environment, refugees, regional conflicts, trade barriers and so on. The Olympic Movement tries to build a bridge between people from different countries, enhance mutual understanding between people of different nationalities and cultures, promote world peace and reduce the threat of war.
The purpose of the Olympic Movement is consistent with the goal of human social justice, which meets the needs of the modern international community to a certain extent and has direct practical significance for mankind since it entered the modern society. The purpose of the Olympic Movement makes it an important part of the cause of world peace, which determines its important position in the contemporary international community.