In order to make people remember, we should start from the real needs of customers and design products and services necessary for easy use of products.

For example, when I pack my luggage at Kunming airport, the airport packer will put a small piece of plastic hose on the packing belt to prevent my hands from being pinched. This is from the customer's perspective.

If you want to make people associate, you must give people an ideological support, that is, brand slogan (what value this product brings to customers)

The supporting point of this idea is just like we need to find a supporting point when we climb a mountain or climb it.

With this slogan, customers or potential customers will think along this ideological support point.

For example, the training center of our head office does training, so what kind of value can it really provide for students (customers)? Because our teachers use courses developed in combination with the actual situation of supply and marketing system enterprises, students are also in supply and marketing system.

So we put forward the brand slogan of "think tank, cradle and platform" as the supply and marketing system.