Elevator advertisements include: elevator frame advertisements, elevator projection advertisements, elevator door stickers advertisements, electronic screen advertisements and other forms. Different forms of elevator advertisements have different characteristics and transmission effects.
1, elevator frame advertisement
Mainly in the form of posters, it is a simple and efficient elevator plane media, which is distributed on the inner wall of the elevator car. 24-hour uninterrupted, the audience has a long contact time and high contact frequency; Pictures can carry a lot of information and have a high repetition rate. Is the most common form of elevator advertising.
2. Elevator projection
Projecting the picture above the inner wall of the elevator in the office building to attract the attention of passengers. The projection advertisement of the elevator is in a horizontal position with the height of the person, which makes the projection advertisement have a compulsory viewing effect. The expression form and imagination space are richer, the dynamic picture can catch the audience's eye better, and the combination of sound and picture has strong impact.
Elevator projection selection odd screen-odd screen elevator projection advertising machine
3. Advertise the elevator door.
The elevator door is the focus of passengers' eyes. Whether you get on or off the elevator, your biggest concern must be the movement of the door. The advertisement on the elevator door can attract the audience's attention first. Elevator door stickers are flush with people's sight, which is the most convenient to read, and is also conducive to the audience to receive and understand information and strengthen memory.
4. Elevator electronic screen
LED display screen is used to play video advertisements and picture advertisements, which is especially suitable for high-end brands' integrated multimedia technology and delivers all-round product information and promotion information to consumers. Improve the appearance rate and display effect of products in the sales terminal, and stimulate impulse purchase.
Its dynamic pictures and vivid colors can attract consumers' active attention, and its playing time is generally the idle and boring waiting time of the target audience, so most viewers will not have rebellious psychology, but will actively choose to watch it.
Elevator advertisements have various forms, each with its own advantages and disadvantages. Only by fostering strengths and avoiding weaknesses and choosing the most suitable elevator advertising form can the elevator advertising effect give full play to its advantages.