The 1960s was a period full of contrasts. On the one hand, teenagers on both sides of the Atlantic are resisting and rebelling against the existing social system with an unprecedented radical attitude, creating their own music and clothing standards and a strong independent posture. On the other hand, deep-rooted and potential conservative ideas began to emerge, trying to reproduce the classical clothing style, and Paris fashion designers and boutiques also revived. Clothing in this period is characterized by breaking through traditional restrictions and taboos, and the most fashionable word in advertisements and media is "young". The clothes of rebellious youth from King's Road in London, England inspired designer mary quant, who put forward the slogan: "Cut the skirt short."

From 1955, mary quant started to run Bazaar, a women's clothing store located in KmgRoad, London. Her fashionable underwear and cosmetics became the idols of the times, and her mini style became the pioneer of the swaying fashion revolution in the 1960s, creating a new look of fashion development. At that time, young women dressed differently from their mothers for the first time. With the emergence of new fashion clothing stores catering to young customers, they have also established their own clothing styles. Most of these popular styles were formed in a London market run by designer mary quant and her partner Alista Planktor Green. Mary quant's design is designed to make people excited. She advocates that clothes should be comfortable, interesting and sexy. Female underwear manufacturers began to pay attention to a newly discovered consumer group-young women's demand for fashion. These young girls need simple and comfortable underwear. An adjustable elastic band is added to the bra, and expensive printed cloth is popular in women's shorts.