The iteration speed of the automobile industry is much slower than that of the technology industry. It took almost 30 years for a Santana to drop from 200,000 to 60,000. The transformation of technology, cost and brand premium took almost a generation to take shape. For consumers themselves, the automobile industry itself has not promoted technology to the market as quickly as expected because of the slow pace of upgrading.
What Tesla can do is to use the unique situation of technology-based enterprises to quickly reduce the price of products through technology, and not stick to traditional operations, so that the price reduction of products can run in the market at a speed visible to the naked eye. The biggest difference with other companies is that Tesla has shortened the price reduction time from 30 years to 3 years.
We don't think how deep it was to buy a Santana in the past 200 thousand, but we think that the current 300 thousand Tesla pit is full The fundamental reason is that after the technology upgrade, Tesla can serve the market at a faster speed. Buying the price that fell yesterday really hurt many people's interests.
But calm analysis, buying a car is basically a free market transaction. The biggest feature of Tesla is that it can adjust the price channel with the technology and expansion speed. Everyone who buys Tesla actually benefits at some stage, but Tesla can shorten this evolutionary node to one measurement cycle per week.
If the price is not reduced, 200,000 will still buy Santana, and Tesla Model3 will still cost 500,000.
Looking at this matter from two angles, Tesla's price reduction is not necessarily a bad thing. After all, you can spend 270,000 yuan to buy a Model3 today. If this happened a year ago, people who really liked Tesla would still have to spend 500,000 yuan to buy a Tesla.
There is a slogan in Tesla's user circle that "the party will win in the end". The very objective fact is that if you like Tesla, its price will continue to drop. Think clearly about this matter on Tesla. The consumer circle consists of two sentences, which should be smoothed out before buying Tesla or even all other cars.
One is to buy early and enjoy early, and the other is that all cars are depreciating.
If we really want to tell the truth about how much the dealers sell, then I think it should be the 800,000 people who bought Land Rover Aurora that year, or the people who directly booked Cadillac at the initial stage of listing, because the price of this kind of car is probably faster than raindrops.
In addition, as a consumable, the daily price of vehicles is declining.
Why do I say that Tesla's price reduction is a good thing, which not only allows latecomers to buy at a lower price, but also drives more market waves at a lower price. When Tesla sold 500 thousand, some new forces had nothing to fear: Tesla was not an order of magnitude with us. Tesla sold for400,000, and Wei Lai couldn't sit still. When Tesla sold 300,000 yuan, one-vote enterprises were boiling.
Then I'll tell you, Musk's goal is to reduce the cost to $25,000, which is about 1.8 million. Well, the whole industry will be turned upside down by Tesla.
Is Tesla hateful? Say a hateful word, then you must have an interest relationship with the traditional new forces. The lower the price, the more you can give back to the market. As a consumer, I must hope that the price of Tesla will be lower and lower. Not only can we choose more novel things at a lower price, but the price reduction of Tesla can greatly stir up the rapid development of the industry. This is an indisputable fact.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.