Understand the target market: The main purpose of packaging design is to attract the target consumer groups. Therefore, before starting the design, we need to fully understand the needs of the target market. From the consumer's point of view, considering the user's age, gender, cultural background and other characteristics, the psychological portrait of the user is established to make decisions on how to use packaging routines and design elements.
Strengthen brand elements: brand is the representative of the enterprise in the market, and its presentation form should conform to the product characteristics and positioning of the enterprise. Effectively and uniformly use brand elements such as trademarks, Logo and slogans to create a unique brand image, and ensure that the overall design is consistent with the company's brand tonality to avoid unclear or chaotic brand image.
Highlight product characteristics: packaging design should highlight the advantages and characteristics of products, so that consumers can see the types, uses and attributes of products at a glance, which is simple and clear. This also includes making it easy and risky for consumers to use products.
Pay attention to visual effects: As a highly visual design form, packaging design needs to emphasize design elements such as color, pattern, font and layout to attract attention and constantly stimulate the desire to buy. In the design, the application of creative ideas such as harmony, triviality and uncomplicated, and integration into product types and structural characteristics is conducive to the design with a more packaging sense.
Choosing the right material: Choosing the right material is one of the important factors that determine the function and beauty of packaging. When considering packaging materials, we must consider the product characteristics, production costs, market demand and environmental protection policies, and make a balance to provide a practical and beautiful packaging design with the blessing of brand image.
Avoid over-packaging: Although packaging design plays an important role in the promotion of products, over-packaging may also lead to an increase in production costs and even involve environmental protection restrictions in some countries, especially developed countries. In order to overcome this problem, we can maximize the scale and optimize the design effect by reducing the packaging size or selecting low-carbon environmental protection materials.
To sum up, good packaging design should not only pay attention to aesthetics, but also lose the most essential usefulness and efficiency. In packaging design, it is suggested that various factors should be considered comprehensively to ensure that the design conforms to the product characteristics, the needs of the target market and environmental protection laws and policies, so as to help enterprises gain market competitiveness and increase user satisfaction.
Zhonghui Design Packaging Design Works
The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.