Current location - Quotes Website - Team slogan - The channel positioning of China Southern TV Station is that there are as many channels as there are.
The channel positioning of China Southern TV Station is that there are as many channels as there are.
First of all, China Southern TV Station should find the correct channel positioning from the market, gradually transform the channel resource advantage into the program characteristic advantage, take the road of "specialization, objectification and localization", concentrate its efforts, and jointly create the "Southern" brand, and transform the scattered channel advantage into the integrated "Southern" advantage.

Economic channel

This is the first channel of China Southern Television. Its predecessor was Guangdong Economic TV Station, which started broadcasting on February 22nd, 1994. With economic news, financial information and other programs related to society and people's economic life as the main body, it is a provincial-level economic professional "big channel" with global and national vision. The TV station intends to concentrate on launching this channel. Its new programs, such as Southern Report, Southern Fortune Forum and Southern Fortune People, will become "mentors and friends" in family and personal life.

Satellite channel

This is Channel 2 of China Southern Television. Its predecessor was Guangdong Cable City Channel, which started broadcasting on August 28th, 1994. 200 1 July1day, Southern TV Station was still a city channel after its establishment, and it was renamed as "Satellite Channel" after its launch on July 28th, 2004. With the urbanization, localization and popularization, the brand program "Urban Laughter Group" of Southern Satellite TV has become popular.

As the main feature of modern urban Cantonese channel. Now it is divided into provincial edition and overseas edition. The provincial edition covers the whole province of Guangdong through cable and satellite, and is marked as "TVS-2" (now there is a five-pointed star behind "2", which means satellite channel). The overseas version covers the whole Guangxi Zhuang Autonomous Region, Hainan Province, southern Guizhou Province, southern Hunan Province, Hong Kong, Macao, and even Singapore, Australia, the United States, Canada and other countries and regions by satellite, and the logo is displayed as "TVS-★".

Variety channel

We will focus on variety shows, literature, music and other programs, disseminate cultural and artistic information, reflect the trends of cultural and artistic circles and people's activities, publicize and promote outstanding literary and artistic works in China and the world, organize various cultural and recreational activities, and strive to become the "first entertainment center" for local audiences. Its predecessor was Guangdong Cable Information Channel, 1 99465438+February1.

Film and television

It's the first channel of Guangdong film and television. Focus on the best and most popular film and television dramas at home and abroad, and broadcast them in large time and capacity; Based on local conditions, facing the whole country, and paying attention to the world, it reports the trend of film and television and entertainment in an all-round way, and introduces the growth process and artistic style of film and television characters. Formerly known as Guangdong Cable TV Channel, it started broadcasting on August 28th, 1994.

Science and education channel (off the air)

Its scientific feature is to pay attention to "the science around us", attach importance to "people's physical and mental health in modern life", and guide the masses to understand and know all kinds of scientific and technological knowledge closely related to life. In education, it focuses on "English education", providing English learning and improving English level for the public. In 2003, it was renamed as Science and Education Life Channel. In 2005, it was sold to Guangdong TV Station and a news channel was established.

Children channel

It is a professional channel with teenagers and children as the main audience. Its predecessor was Guangdong Cable Cartoon Channel, which started broadcasting on September 8th, 1999. This is the first children's channel in Chinese mainland. In 2003, it was renamed Children and Women Channel, and in 2004, it was renamed. Chinese mainland's first professional children's channel