A page of students who just entered the school came to the campus in ignorance. He walked carefully past the classmates in the scissors class and was glad to find his own kind-another three-page classmate. I didn't expect to be bullied by these pages of "mafia paper", but I was finally saved by my classmates. Everything has its vanquisher. Later, the paper classmate saved the stone classmate, and the three became good friends.
At the end of the advertisement, the green robot of Android system shows scissorhands.
"Stone scissors cloth" means "stone scissors cloth" in English, and the cloth is replaced by paper. The reason is the same, which shows the relationship between the three basic things. Google uses this to express its values of "harmony but difference" and "being together, not being the same". Different things together can complement each other. Google wants to turn the disadvantage of lack of uniformity of Android system into multiple advantages, which is naturally the closed and unified Apple iOS.
This is Google's latest advertising strategy. It has just released a similar video of playing a moonlight sonata on the piano to ridicule the monotony of iOS, which has been shared by Curiosity Daily.
The top two American technology companies, Google and Apple, have inherited extremely different values and formed different business models. Jobs laid the foundation for Apple to adhere to the closed and unified style, while Google likes to play open and diverse, and Android is free and open source for OEM use.
An important question is, since Android is free and doesn't seem to make money, why should Google advertise it?
In fact, you can't say that Android is unprofitable. Fill in the letter financial report, you can poke the first link below.
Google, now a subsidiary of Alphabet, is the main source of income for this group. Advertising revenue is the main source of Google's revenue, and the fastest growing ones are Youtube video advertising and mobile device search advertising. It's just that Google itself is tight-lipped about the financial data of Android.
According to the forecast of Credit Suisse, in 20 15 years, the revenue of YouTube and Android system will account for 16% of Google's total revenue, and some figures disclosed by Oracle Bone Inscriptions when he sued Google at the beginning of the year show that since the birth of Android system, the total * * * has brought Google a profit of $22 billion.
So what does Android make money from? Kwara and Zhihu have a lot of discussions. At present, there are two main sources: mobile device advertising and Google Play.
The former is Google's core business model, and it has always been so profitable. Google sells advertisements for a living. Google is willing to provide free products to gain a bigger market. Free products such as mailboxes and browsers are basically the same. It is not interested in entering the field of hardware production, but it does not want mobile device manufacturers to adopt different and closed operating systems, which will bring trouble to its search engine. Thanks to Oracle Bone Inscriptions's lawyer's disclosure, in 20 14 years, Google paid Apple $6,543.8+billion to become the default search engine for devices. This is why Google is so active in advocating an open world.
The latter is similar to the profit model of Apple Store. Google will get 30% commission from the sales of apps, but Google's app store is not as good as Apple's. Many apps are free, but Android users have a larger base, and Google has made a lot of money from it. In addition, Google will make some money from copyright distribution of music, movies and books.