Modern refers to short sentences that are often used for oral propaganda and have programmatic and encouraging effects. Slogans often have a strong tendency, and their guiding and encouraging effects are obvious. Enterprise purpose is a statement about the purpose of enterprise existence or its contribution to a certain aspect of social development, sometimes called enterprise mission. The purpose of the enterprise not only states the future task of the enterprise, but also clarifies why this task should be completed and what is the code of conduct for completing the task. That is to say, although the purpose statement of an enterprise varies widely, it has to answer two basic questions: what does our enterprise do and what principles it follows? What kind of social image should our enterprise establish to distinguish it from similar enterprises?

Therefore, the accurate slogan is the oral expression of the purpose, which cannot be equated with the purpose.

I hope it can be adopted, thank you!