Mona Lisa Leather Group Co., Ltd. has three famous leather brands: Irkon, Mona Lisa and Emgrand. Among them, Yikang Leather won the well-known trademark of China in 2007; 20 10 Mona Lisa leather goods have been appraised by a large national professional intangible assets appraisal agency with authoritative assets appraisal qualification recognized by the Ministry of Finance, and its brand value in 18 goods has reached103.6 billion yuan, making it the most valuable leather brand in China. Emgrand brand is a household name and has great market development potential.

Yikang leather goods is the first leather brand that advocates the franchise mode of all kinds of leather goods; After years of unremitting efforts, Ilkang Leather has developed into a leather brand with more than 1000 franchise stores, so Ilkang Leather has a high brand awareness and reputation; With the rapid development of Alcon leather brand, Alcon leather is in a leading position in the franchise field of domestic leather industry.

Alcon leather products are carefully designed by world-class designers, integrating the essence of eastern and western cultures, adhering to the classic design concept of perfect combination of tradition and leisure, positioning themselves in modern urban people who advocate the life concept of "elegance, fashion, business and leisure", and embodying the unique and profound cultural connotation of Alcon leather products. Improving people's quality of life with high-quality products and services is the eternal pursuit of yierkang leather goods; Based on the firm belief that "it is possible with your heart", Alcon Leather will shine brilliantly in the leather industry with perfect product quality, good shopping environment and perfect after-sales service, and achieve a new round of glory. Brand positioning: a fashionable and affordable leather expert.

Product slogan: fashionable and affordable yierkang leather goods

Female bag advertising language: fashionable and affordable brand female bag product positioning: mid-range full range of leather goods

Product category: including all leather products, of which women's bags account for 50%, wallets for 20%, men's bags for 65,438+05%, belts for 65,438+00% and luggage for 5%.

Product price: small leather goods (wallets and belts, etc. ) located between 50- 150 yuan, large leather goods (women's bags, men's bags, luggage, etc. ) is located between 150-800 yuan.

Product style: fashionable and practical.

Product connotation: adhering to the essence of traditional culture and fashion, combining traditional materials with decorative arts, not only inheriting elegant and fashionable customs, but also extracting elegant and fresh oriental charm.

Core selling points: fashion and affordable, service guarantee

Customer orientation: mainly women and young men aged 25-40, supplemented by women and young men aged 65,438-08-25; Fashion people, working class, business people, national civil servants, self-employed.