1, positioning and price: Brother is positioned as a white-collar all-around route with diversified colors and relatively high price. "Brother is so nice" is one of the four major clothing brands under my brother's banner, featuring a 20% discount on the tag price of some goods, which is worth the money and relatively cheap.

2. Consumer groups: "Brothers" are mainly aimed at white-collar workers with certain spending power, while "Brothers are really good" are mainly aimed at young consumers to satisfy their pursuit of online prices and offline services.