According to the survey, there are four main reasons:
First, if an enterprise can last for a hundred years, the first thing is to inherit it well. Generally speaking, an enterprise needs four or five generations, at least three generations, to achieve a hundred years.
The second reason is that Japanese companies are craftsmen, while China people are businessmen, not craftsmen.
Third, a very important aspect for Japanese enterprises to achieve a hundred years is their business philosophy. Almost every good enterprise in Japan has a very firm business philosophy. Their founders set up a business philosophy, and future generations will continue to strengthen this business philosophy. Whether everything they do in the future conforms to this business philosophy is always introspection. Only in this way can we achieve a century-old enterprise.
Fourth, enterprises in China do marketing promotion. We are much better than Japanese companies, but Japanese entrepreneurs are at least decades ahead of us in research and development and solid things.
For example, Chlorella Sun, founded by Hideo Zhongshan 1969, still stands on the international stage. After World War II, the company founded by Hideo Zhongshan in Kyoto was very successful, but perhaps because of years of military life, he suffered from various diseases and was tortured. So, after Sun Yat-sen's work came to an end, he began to concentrate on treating his own diseases. In this process, perhaps by fate, he discovered the magical effect of Chlorella. After several efforts, he miraculously recovered. Through personal experience, Hideo Zhongshan became interested in Chlorella. At the same time, he hoped to tell more people his joy and surprise, so he decided to devote his life to the research and promotion of Chlorella.
1969, when Zhongshan was 54 years old, the couple established Chlorella sales organization "Ping An Chlorella Co., Ltd." in Kyoto, Japan. At the beginning of the venture, the company mainly sold in the form of store retail. Later, in order to achieve the goals of "letting more people know about Chlorella", "enhancing trust and reassuring customers" and "directly conveying correct information to customers", he decided to change the sales model to face-to-face sales after careful consideration. Zhongshan pushed Chlorella to the society and was immediately praised. However, Sun Yat-sen, who is full of exploration spirit, is not satisfied with this. In order to pursue "genuine goods, quality first", he has conducted various studies many times. Finally, the cell wall fragmentation method of Chlorella developed by the company has been patented in Japan and the United States.
However, considering that "the desire for health has no national boundaries", Zhongshan began to promote its work overseas. Due to Zhongshan's foresight, the group's annual sales reached 20 billion yen, with nearly 30 sales outlets in Japan and business outlets in more than 20 overseas countries and regions (to 20 18 12), and the company's scale gradually expanded. Now, the company has developed into one of the few large enterprises in Kyoto, and the spirit and concept of Zhongshan's pioneering period are still passed down from generation to generation within the group.
There are red, light blue and green on package A of Chlorella slices. It is understood that red represents the sun, light blue represents water and green represents Chlorella. The slogan they have been promoting is: "Health is wealth = health is wealth", which is simple and catchy.
A few years ago, I saw this product at a relative's house. Under the Amway of my relatives, I asked her for a link and bought several boxes in Taobao shop. I feel that my immunity has really improved a lot, so I specially checked some information about this enterprise online. After watching its development process, I like it even more. But in fact, many pharmacies now have this Chlorella Shengkangli ~