Philips' brand slogan "Let's make it better" shows the cultural connotation of enterprise's Excellence, thus conveying the message to consumers that we will make it better and better, and we are a big company that constantly pursues perfection. You can rest assured to buy our products.
Haier's brand slogan "Sincerity forever" is purely conceptual propaganda. Haier started out as a refrigerator, making air conditioners, computers and mobile phones. Without the cultural concept of "always sincere", it is difficult to aggregate so many businesses, let alone operate them.
2, covering the overall planning of the enterprise
At present, Neptune Golden Bottle, which frequently appears in TV advertisements, on the one hand promotes the product efficacy of "using Neptune Golden Bottle to make you feel better the next day", on the other hand, it does not forget to emphasize that "health makes the future" under Neptune brand. The latter is the brand slogan of Neptune. After publicizing the product features of "quick treatment of colds", Nepstar Company once again emphasized its brand slogan. Nepstar is a pharmaceutical chain enterprise, doing health business, and its brand slogan undoubtedly reflects the overall planning of the enterprise. The famous brand Nokia's brand slogan "people-oriented technology" is well known. Who would have thought that its predecessor was a Finnish timber factory? Enterprise transformation is located in the field of mobile communication, so it is necessary to re-plan the overall framework of the enterprise and put forward the brand slogan of "people-oriented technology".
3. Advocate a fashionable lifestyle.
In today's increasingly homogeneous products, how to make consumers recognize and make themselves outstanding in the industry has become a headache for manufacturers, especially in the field of consumer goods. PepsiCo launched the brand slogan "Pepsi Cola-the choice of a new generation", which made PepsiCo's products catch up with fashion consumers. Loyal Pepsi fans, who drink one flavor of drink for many years, not only don't feel monotonous, on the contrary, they regard drinking Pepsi as a sign of not falling behind.