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Rich slogan of integration
The reason why the poster for the 2500th anniversary of the founding of Shaoxing for the World Games chose Yuewangtai as the main body of the picture is because Yuewangtai is not only a symbol of Shaoxing's ancient city, but also a witness to its 2500-year history. At the top of the picture, the Lanting Preface reflected in the clouds of the mountains reflects the rich cultural heritage of the ancient city of Shaoxing, and the word "Shaoxing" in the form of seal script adds this effect. The Arabic numeral "2500" in the middle of the picture directly expresses the 2500th anniversary of Shaoxing.

In addition to these big elements, many elements representing Shaoxing are embedded in the picture. For example, the Arabic numerals are embedded with the representative elements of Shaoxing, such as Betty Wong, Jian Peijun Sword, Orchid, Silk Road, Social Opera, etc. , more vividly shows the ancient city's long history and rich cultural heritage. At the bottom of the screen, the winding road and flowing bridges in Shaoxing are faintly visible at the gate of Yuewangtai, which is a wonderful landscape painting showing Shaoxing, a water town, giving people the feeling of "being there".

The poster screen of the World Cup is based on four colors: green, yellow, red and blue, symbolizing people who love music all over the world. The "20 10" in the middle of the picture clearly shows that the World Chorus Festival will be held in Shaoxing on 20 10. The figures are inlaid with smiling faces representing Shaoxing's scenic spots and singers from all over the world, and the pictures are interspersed with each other, showing that Shaoxing, which is becoming more and more international, is warmly welcoming singers from all over the world. Chorus, composed of notes, winding staff and fluttering notes at the bottom of the picture, is like a bridge connecting people who love music all over the world.

Emblem The emblem of the 6th World Chorus Games consists of the emblem of the 6th World Chorus Games and the special emblem of the 6th World Chorus Games, which was independently designed for this competition held in Shaoxing. The design concept of this emblem comes from the traditional Chinese characters "Ji" and "Yue" in China (China hieroglyphs "_" and "Yue"). The traditional Chinese character (_) of the Chinese character "Ji" consists of three birds and a tree, which means concentration, gathering and being together. The traditional Chinese character "Le" in China contains the meanings of music, singing and happiness. The connection of "gathering music" coincides with the significance of chorus and chorus activities.

The first half of the word Ji ("_") originally meant that there are many birds, and birds are ancient Yue totems; The original meaning of the lower word is the meaning of the tree. Trees have rich meanings at present, including home, green, peace, harmony and so on. The roots are connected with the earth, and the "wood" forms an arc, symbolizing the same earth. The word "wood" is deformed like a chorus conductor. The whole word means singing in the trees the bird.

A section of city wall is embedded in the text modeling below the emblem pattern, which means that Shaoxing was founded in 20 10, and it has a natural fate with the 6th World Chorus Games on 20 10, which fully embodies Shaoxing with a history of 2,500 years.

Mascot This mascot is based on the flower of Shaoxing-orchid, which means "chorus, joint efforts and cooperation". .

Volunteer slogan:

The ancient city sings with you and smiles at your side. (Author: Du Mingming, Sichuan Province)

Slogan of shortlisted volunteers:

Sing to communicate with the world and volunteer to convey beauty. (Author: Dou Middle East, Shandong)

Get together in Shaoxing and "sing" loudly. (Author: Deng Xiubin, Jiangxi)

Passionate chorus, smile service! (Author: Sun Hebei)

Willing to be there and walk with you. (Author: Jin Zhejiang people)

Wonderful World Games, happy volunteers. (Author: Jin Zhejiang people)

Singing in the water town, volunteering by your side. (Author: Qi Laisuo, Hebei people)

Volunteers of World Championships, smiling in Shaoxing. (Author: Zhai Shandong)

Let my smile convey your song. (Author: Qian Zhejiang people)

The song is sweet and the smile is attractive. (Author: Stone Henan people)

Expo mascot

The creative idea with the Chinese character "human" as the core not only embodies the cultural characteristics of China, but also echoes the design concept of the emblem of the Shanghai World Expo. It is an innovation to take the lead in using characters as mascots in the design of international large-scale events. "Haibao" means full from head to toe.

Hair: like rolling waves, it looks lively and full of personality, pointing out the regional characteristics and life source of the birthplace of mascots.

Face: Simple expression like cartoon, friendly and full of confidence.

Eyes: big, round eyes, full of expectations for the future city.

Blue: full of inclusiveness and imagination, symbolizing China full of development hope and potential.

Body: Round body, showing the beautiful feeling of harmonious life, cute and playful.

Haibaoquan: Thumb-up is a kind of praise and welcome to friends all over the world.

Bigfoot: Standing firmly on the ground, it becomes a strong support with open arms, which shows that China has the ability and determination to run the Expo well.

The structure of the word "people" supporting each other also reveals the idea that a better life depends on you and me. Only when "people" all over the world support each other and people live in harmony with nature, society and people can such a city life be better.

Relying on the communication platform of Shanghai World Expo, the creative modeling of "human" will surely become the auspicious symbol and cultural symbol of China Shanghai World Expo.

The name of the mascot of China 20 10 Shanghai World Expo is "Haibao", which means "the treasure of the four seas". The name "Haibao" is catchy, echoing the color of his body and conforming to the auspicious appellation principle of China folk customs. The name "Haibao" is inseparable from the image of the mascot, which means good luck.

Haibao is the image ambassador of China 20 10 Shanghai World Expo. He is using enthusiastic body double.

Arms and confident smiles welcome friends from all over the world.

The theme of Shanghai World Expo is: Better City, Better Life.

Betty City, Betty Life.

Volunteer logo China 20 10 The main body of the volunteer logo of Shanghai World Expo is not only the Chinese character "heart", but also the English letter "V", and it is also composed of a dove flying with an olive branch. Similar to the World Expo, the emblem of the World Expo shows China's cultural personality, and at the same time expresses the "heart" and "heart" of volunteers.

"V" is the first letter of the English word "volunteer", which expounds the group represented by the logo and gives it a clear meaning; The flying dove of peace represents Shanghai and also symbolizes peace and friendship, while the olive branch symbolizes sustainable development and hope and inherits the theme of "Better City, Better Life".

Rainbow-like colors and ribbons fluttering in the wind are the warm call of Shanghai. We believe that in 20 10, with the help of volunteers, people from all over the world will gather harmoniously under the same sky!

Main slogan:

The world is in front of you and we are by your side.

The World Expo is a grand gathering for all countries in the world to show their social, economic, cultural, scientific and technological achievements and development prospects. Tourists look like a condensed world, and this world will be more exciting because of the company of volunteers!

Sub-slogan:

Desire, hope, I am.

"ambition" is the ambition of "dedication, friendship, mutual assistance and progress"; "Wish" is the wish of "Better City, Better Life"; "I" is a volunteer, and I use my dedication to make these wishes and wishes come true.

20 10, heart together

In 20 10, the world belongs to Shanghai, in 20 10, Shanghai belongs to the world, and in 20 10, we are heart to heart and hand in hand to witness how Shanghai can realize the theme of "Better City, Better Life".

With me, this city is more lovely.

Around the theme of the Shanghai World Expo, volunteers are an indispensable part of the city's bright future. The unselfishness, enthusiasm, friendliness and hospitality of volunteers will make the city of Shanghai show more lovely aspects.

The image of three people hugging each other in the emblem looks like a happy family of three. It can also be abstractly summarized as "you, me and him", which expresses the concept of "understanding, communication, convergence and cooperation" in the World Expo, is permeated with the Chinese national spirit of advocating harmony and aggregation, and embodies the active pursuit of people-oriented in the 20 10 Shanghai World Expo.

The emblem looks like the Chinese character "World", which is skillfully combined with the number "20 10" to complement each other, expressing the strong desire of the people of China to hold a world-class and multicultural World Expo.

The emblem, with green as the main color, is full of vitality, adding upward, upward and bright movement and meaning, and expressing the creative passion of China people facing the future and pursuing sustainable development.

The word "teacher" in China's calligraphy is similar to the word "Jing" in the seal cutting of the emblem of the 2008 Beijing Olympic Games, which symbolizes two super-large international competitions held in China at the beginning of this century and tells the story of China people's unremitting efforts to promote traditional culture while integrating into the world.