China's higher design education in the modern sense originated in the late Qing Dynasty and was realized in the form of craft education in the early stage. Its professional nature is mixed, and it still retains a certain degree of engineering discipline color. Course teaching is deeply influenced by Japan.
During the Republic of China, the development of visual communication design specialty mainly lies in pattern education. During this period, the specialties such as "pattern" and "practical art" offered by major art colleges have gradually adapted to the educational category of modern visual communication design, and combined with the experience of running schools in Europe and America to carry out curriculum construction.
In the early days of the People's Republic of China, visual communication design was mainly developed under the form of art education in Wang Yi, relying on clothing art or clothing design specialty. Influenced by the former Soviet Union, the educational concept in this period basically formed a highly centralized curriculum system.
196 1 year, the teaching plan of higher arts and crafts schools promulgated by the Ministry of culture standardized the professional courses in the form of national documents for the first time.
1979, the Ministry of Culture promulgated the "Trial Teaching Scheme for Arts and Crafts Specialty", which was improved in 196 1, and combined with the credit system, compulsory courses and elective courses were divided, which further strengthened the emphasis on professional practice.
In 1980s, many teaching symposiums on arts and crafts related majors were held nationwide. Some experts have conducted in-depth discussions on the professional curriculum of their college, and generally proposed to improve the basic courses of modeling for different majors to meet the teaching needs of professional basic courses.
In 1990s, under the slogan of "making daily necessities by hand", enterprises paid more and more attention to the design link in the production process. It is in this market environment that some scholars criticize the present situation that the major of fashion art or fashion design focuses on cultivating small-scale "professionals". They believe that under the background of industrial scale and rapid development of information technology, only large-scale training of "generalists" with design ability can meet the current and future market demand.
1998 the Ministry of education promulgated the catalogue of undergraduate majors in ordinary colleges and universities, and newly established art design majors.
2/kloc-0 At the beginning of the 20th century, the development of visual communication design major mainly lies in graphic design major in the form of art design education.
20 12 Art became a first-class discipline independently, and the visual communication design of its subordinate undergraduate majors officially appeared in the Catalogue of Undergraduate Majors in Colleges and Universities (20 12).
In 20 16, there were 569 colleges and universities in China offering visual communication design. [2][3]
Training objectives
Cultivate high-level, applied art and design professionals with strong sense of responsibility, scientific rational spirit, leading aesthetic judgment and systematic professional knowledge, master corresponding design thinking, expression, communication and management skills, be able to engage in design research and development, promote professional development, undertake design education and related research work, have the ability to start their own businesses, and meet the needs of China's socialist modernization, as well as compound applied talents to meet the needs of national social, economic and cultural development [4].
Cultivation specification
Academic system and degree
The basic academic system is four years. The total hours of four years shall not be less than 2600 hours; The number of hours per academic year should be around 700 hours, and the number of hours per semester should be around 350 hours; Every 20 hours 1 credit, the total credit for four years should be controlled within 160 credit.
Students who have completed the total credits of various courses and passed the graduation examination may be granted graduation; Those who have completed the graduation procedures and passed the examination by the Academic Degrees Committee of the College may be awarded a Bachelor of Arts degree.
Colleges and universities can appropriately adjust the basic academic system and total credits according to their professional needs and their own teaching practice, allow students to complete their studies within 3-6 years, and stipulate graduation standards, degree awarding standards and the number of years to apply for degrees. [4]
quality requirements
(1) has excellent moral quality, establishes a correct world outlook, outlook on life and values, and consciously practices socialist core values;
(2) Have a strong sense of social service, sense of responsibility and innovative spirit;
(3) Conscious legal consciousness, honesty and teamwork spirit;
(4) Have a broad international vision and a keen sense of the times;
(5) On the basis of mastering the basic knowledge of visual communication design specialty, have relatively complete working ability that meets the requirements of professional direction;
(6) Good expression, communication and coordination skills;
(7) Having high humanistic quality, aesthetic ability and rigorous and pragmatic scientific style;
(8) Physical and mental health, can pass the "National Student Physical Health Standard" test stipulated by the Ministry of Education. [4]
Knowledge demand
(1) Master the basic core of design science and the core knowledge of visual communication design specialty systematically;
(2) Understand the basic characteristics of design research objects, the most important theoretical frontiers, research trends and basic research methods of design science at home and abroad;
(3) Being able to observe and understand design problems by using the theories and methods of art and humanities and social sciences, and having certain philosophical thinking ability and literary accomplishment;
(4) Understand the basic knowledge of related natural science and engineering technology;
(5) Strengthen the study and training of visual laws and design performance in printing, packaging, media communication and other fields. [4]
Ability requirement
(1) Understand the basic theories and methods of the professional field you have studied and master certain basic skills of innovation and entrepreneurship, master the basic methods of design creativity, expression, communication and processing, master the basic skills of literature retrieval, design investigation and data analysis, and master the basic norms of writing research reports and papers;
(two) in the professional field, basically have a certain ability of planning, creativity, organization and implementation of design projects;
(3) Have the corresponding foreign language, computer operation and network retrieval ability;
(4) Proficient in academic retrieval and information exchange of 1 foreign languages, and able to consult and use relevant foreign language materials;
(5) Have the ability to make graphs, models and schemes, use literature, digital media, language and other means for design and academic exchange, and participate in the social dissemination, popularization and application of design knowledge. [4]