I don't want to criticize his practice. In some cases, this is ok. For example, the navigation at the top of the website is map or flash, but like the usual website, the navigation at the top can already be done. Adding a bunch of words linked to the home page at the bottom is meaningless and seriously affects the user experience.
It is not groundless to say these things, but there is an official answer in Baidu Club. Someone asked, "A page has multiple duplicate links with the same link text. When the search engine passes the weight, does it only pass the weight once, or does it pass the weight in every link? In addition, do these duplicate links get the same weight? " The official explanation is that "repeated links will not increase the link weight", and someone then asked "If the link text is different, how will the search engine allocate the link weight?" The most powerful explanation given by Baidu officials is this: "The weight judgment of links is an extremely complicated system, and we do not recommend paying attention to technical details.
Any strategy in our system is based on the principle and standard of "whether it is valuable to users"
This is not just a slogan. On the topic of this link, we might as well apply it: there are many different words on a page, pointing to the same link. Are they valuable to users? "It can be seen that these so-called points of separation are completely misleading. If overused, they will fall into the category of over-optimization. Second, are titles, keywords and descriptions piled up with keywords? The average novice will make such a mistake. They like to pile up a lot of keywords on page titles, keyword tags and description tags, thinking that they can get a good ranking. In fact, this practice has been very effective in previous years and has been tried and tested. However, with the change of search engine algorithm, this method has been in the category of over-optimization.
The title of a web page is a place that search engines attach great importance to. There are a lot of related or irrelevant keywords piled up in it, so it is easy to be judged by the search engine's algorithm that there is cheating in this website, which eventually leads to the search engine blocking the website.
It is suggested that there should be no more than two repeated keywords in a webpage title, and the text content of the webpage should be highly consistent with the theme of the webpage title.
And some friends who have just come into contact with SEO like to pile up a lot of related keywords in the content of keywords and description tags.
The role of keywords and description tags in search engine optimization is basically reduced to zero or very low by mainstream search engine algorithms.
The optimization method of piling up keywords on keywords and descriptions will only produce negative search engine optimization reaction, which will seriously lead to the website being blocked, which is not worth the candle.
Third, whether the internal links meet the requirements of search engine algorithms. Many SEO optimization engineers know that some pages in a website have extremely high weight, so many people like to superimpose a large number of keyword links on the pages with high weight in order to transfer the weight to other pages. Undeniably, adding key keyword links to high-weight pages will help improve the search engine ranking of target keywords, but accumulating too many keyword links on high-weight pages will also be punished by search engines.
It is suggested that the key keyword links of high-weight web pages should not exceed 10, and the location of these links is also very important.
In addition to the appropriate location of links, the relevance of links is also very important. According to Baidu's analysis of several relevance algorithms, irrelevant links will only disperse the weight and will not promote the theme.
As far as I know, many websites tend to aggregate irrelevant articles in order to set up internal links, which seriously affects the user experience. At the same time, it can not improve the PV value of the website, but makes users feel at a loss and disgusted.
Fourth, whether there are too many spam links on the website. Although we don't know what conditions search engines use to judge whether a website has spam or not, and we haven't got official authoritative information, we can still get some important information according to our practical experience.
Usually I don't deliberately emphasize the importance of a certain link in search engine optimization technology. Doing SEO is a balanced art, paying attention to harmony and nature, and ensuring the smooth crawling of search engines is possible.
At the same time, many people like to publish a lot of links every day, but they are creating online garbage. It is understandable to downgrade your website.
At the same time, the way for search engines to punish websites is not necessarily to directly block websites, but to reduce the ranking or weight of websites. The severity of the punishment will depend on the degree of excessive SEO of the website.
Too many junk links and irrelevant links have a disastrous impact on the website.
If you can't understand SEO optimization correctly, then after reading this article, you should abandon the habit of doing junk links every day and go to the formal optimization road. Although it will be more difficult than cheating or mass sending, you will eventually find that all your efforts are worth it.
Verb (abbreviation of verb) Does the content of the article intentionally repeat keywords: An online marketing guru once said that it is normal for website articles to repeat keywords by 50%, which can only be regarded as a joke. Regardless of the final keyword ranking effect, it is unqualified in terms of user experience alone, which intentionally causes obstacles to users' reading. The ultimate goal of your website is to serve people, not machines. Isn't it? Repeatedly appearing three or four keywords in an article will let the search engine know what the article is about, but deliberately appearing a large number of keywords will make the search engine think that the website is deliberately optimized. If you don't punish your website, who else will you punish?