Personal brand, professional definition: the relatively consistent impression or word of mouth held by relevant people. Throughout the water margin, Song Jiang is the best in this field. Anyone in distress can save the day and be honored as a guest of honor. Brand effect is better than a panacea, which can cure all diseases.
Jiro Wu Song is also a master in this field. Although I have no professional background, I am very talented in the field of personal brand building. Everyone is afraid of being famous. The difference between the two lies in: Song Jiang's appearance, established brand, famous rivers and lakes, relaxed and indifferent; The emergence of Wu Song, the right brand, a resounding reputation, and sudden awe.
First, clear brand positioning.
Brand positioning, in layman's terms, is what it represents in everyone's mind.
Wu Song was twenty-three or four years old and had just graduated from college. Many boys also show off their capital by picking up girls and drinking boxes, and he has also engaged in several vigorous activities.
Is to hit and kill people after drinking. In Qinghe County, Wu Song, people will quarrel and get angry with each other after drinking. Beating and being beaten are all public officials in the secret room. With a punch from KO, Wu Song mistakenly thought that someone had been killed, fled the Jianghu and hid in Chai Jin Palace for many years.
Wu Song replied: My brother is in Qinghe County. Because he was drunk, he had an argument with the secret of our office. For a moment, he was angry and knocked him unconscious with only one punch. The younger brother only said he was dead and fled all the way to the official residence to take refuge and eliminate the disaster. It's been over a year now. Later, I learned that the fellow villager was not dead, but was saved alive.
Second, Jingyang gang fights tigers. Say goodbye to Song Gongming and leave Chai Jin. In that green spring, I began to go home. Go to Jingyanggang to drink fifteen bowls of wine. The bartender said there were tigers in the mountains, but Wu Song wouldn't listen. Speaking of red tape, it's hard to turn back. And wine can make the hero brave, kill the tiger with his fist, and meet the brave in the narrow road to win.
Wu Song gripped the topmost flower skin tightly with his left hand and stole it with his right hand. He raised his fist as big as a hammer and tried his best to fight. After fifty or seventy punches, the blade's eyes, mouth, nose and ears all burst with blood.
Three fights to kill Ximen Qing. Wu Song came back from a business trip and learned that his brother had passed away. Investigate yourself and find out who did it. Take the legal route first, but the jurisprudence is solemn and it is difficult to achieve silver charm. The magistrate of a county righteously refused the case with the words of sages. In desperation, Wu Song killed Ximen Qing by extreme means.
Wu Song reached into the stool and raised the prostitute's head. He also jumped out of the window, got out of the car and jumped into the street. Grab the knife in his hand first. Look at this, Ximen Qing. He fell half dead. He was supported on the ground and only moved his eyes. Wu Song, hold it down and cut off Ximen Qing's head with a knife.
These three things are all famous. Wu Song made an extremely correct choice, and took Tiger Fighting as his personal brand.
Although drinking and killing people is tough and effective with one punch, there are three incorrect views, and drinking and quarreling is even more outrageous. It's true that Ximen Qing was beaten to avenge his brother, but Ximen Qing was just a rich man in villages and towns, with little fame, some minor flaws in killing his wife, and some killers were cruel.
Only Jingyang gang hits the tiger, upright and unscrupulous. Is the king of tigers and beasts. Who dares to approach? This tiger has hurt countless people, and killing it is just killing people. Killing him with his bare hands is more like a god, showing his heroic demeanor.
Compare the three and make the highest judgment. Killing tigers with pine can not only show great strength, but also occupy the moral commanding heights. Full of positive energy and potential of luxury brands.
Second, a distinctive brand image.
After brand positioning, it needs to spread constantly, solidify its image, and form its own characteristics with its own ability and style, which ultimately has irreplaceable value.
Just like Mel's advertisement.
Wu Song is well aware of this, and he never forgets to spread the brand image on various formal occasions. And after many drills, the expression has become more and more skilled. Anyone familiar with the Water Margin knows that Wu Song's killing the tiger is accidental: drunkenness, courage and luck. He struggled desperately and exhausted his strength, and his hands and feet became weak.
On the way down the mountain, the tiger met two hunters. They were all startled. Orion was surprised. Who is this man? Walking on Jingyanggang is actually intact. When did that hurtful blade on the mountain become kind and put down this good dish?
Wu Song's answer is very real, "a fist", so it is not easy to fight. I'm from Qinghe county, surnamed Wu, the second child. Just then, Gangzi went to the edge of a chaotic forest, hit the blade and was killed by me.
When I arrived in Mengzhou, I met a small battalion commander begging for mercy. Kindness, and requires Wu Song, good wine and good meat hospitality. He is looking forward to Wu Song's move, but he is also evasive, saying that he has a long way to go and lacks strength, and will rest for three to five months before making plans. After listening to these, Wu Song told the story of killing tigers. Of course, this time it's three punches and two feet, which is very relaxing.
Hearing this, Wu Song said with a smile: Guan Ying told me that I had malaria for three months last year. On Jingyanggang, I got drunk and knocked over a big bug, only three punches and two feet, and died, not to mention today!
Wu Song said, "I didn't mean to talk. I have the ability in my heart, and I am just a tough guy and an immoral person all my life. " Now I'm going with you. I will kill this guy like a blade, and I will pay for it.
When he came to Happy Forest, Wu Song beat Jiang Menshen with his stunt and knelt down for mercy. Wu Song raised three things, and Jiang Menshen answered them one by one. In order to consolidate his achievements, Wu Song will fight tigers again and popularize and remind Jiang Zhong.
Wu Song pointed to Jiang Menshen and said, "I'm sorry to say that you are a stupid bird. The big bug on Jingyanggang has only three fists and two feet. I want to kill it! " Measuring this is worth it!
Wu Song sat on the wine table, drank for a few minutes, then cut off a skirt, dipped it in blood, and wrote eight big characters on the wall: Black boy, Wu Song who killed the tiger.
From beginning to end, the requirements are the same. Tiger and Wu Song are closely linked and become a brand. Talking about Wu Song means fighting tigers, and talking about fighting tigers means talking about Wu Song. I never imagined Li Kui jy, although Li Kui jy killed four tigers.
As Jack Trout, the father of positioning, said: Make you unique in the eyes of potential customers. At that time, Wang Laoji had a simple trick, repeating-"I am afraid of getting angry and drinking Wang Laoji". Every time I eat mutton kebabs, the drink must be Wang Laoji.
Third, continuous brand accumulation.
Brand effect also has a natural cycle of gradual exhaustion. To maintain vitality, we need constant maintenance and promotion. It is not difficult to understand that many artists now rely on gossip, gossip and body to attract attention.
Just like Lu Da Kansai, the image of being eager for public interests and being righteous, weeding out the strong and helping the weak comes to the fore. But even so, it is not enough to make a scene in Wutai Mountain to see temperament, in Taohua Village to see benevolence, pulling weeping willows to see divine power, and in the wild pig forest to see friendship. These events formed Master Lu's golden signboard.
So is Wu Song. Jingyanggang kills tigers, though it is mighty. But even this would not be enough So, fighting Ximen Qing, beating Jiang Menshen drunk, making a scene, splashing blood in the Yuanyang building, and walking at night in centipede ridge also made Wu Song's brand legend.
Compared with Lu, he is better at event marketing. Classic is drunken beating Jiang Menshen.
First, speak a slogan, and you can't miss anything. Wu Song said with a smile, "When you want to hit Jiang Menshen, you have to go out of the city, but when you meet a hotel, you will buy me three bowls of wine. If you don't have three bowls, you won't visit your son. " This kind of voice is endless.
Another advertisement, ability is directly proportional to alcohol consumption, giving kindness a heart. Wu Song smiled and said, "You're afraid I'm drunk. I won't get drunk. " There is a penny of wine, there is a penny of skill; Five cents for wine and five cents for technology. If I drink for ten minutes, I don't know where this power comes from.
Mercy tried to find the happy forest.
In Happy Forest, Wu Song won't directly ask for a fight. I teased a few words first, then picked up the proprietress and the bartender, one in each hand, and threw them into the vat. Lord, push again. Give it a good beating. Wonderful walking on thin ice, with a strong sense of drama.
It's not like killing people. Just filming. Ten and twenty big men are sent to get into a ball and eat and drink. With the witness of this group of people and the freedom of "drinking, the enemy will disappear", the story of Wu Erlang's easy killing of Jiang Menshen immediately spread all over the rivers and lakes and was praised by everyone.
It's like walking in the clouds. With tolerance in the back, Wu Song ignored everything, ate snacks and ate melon seeds, and was as careful as Lin Chong. I didn't take you seriously.
Wu Song took the cooked goose off the cangue and ate it himself, ignoring the two workers. After another four or five miles, I took off the cooked goose, pulled it with my right hand, tore it with my left hand and ate it myself. It's only five miles, and I ate both cooked geese.
This feeling has a great influence. Just like playing badminton well, it's normal. But wearing slippers, breaking your left hand, allowing five goals, or winning easily, is the real cow.
For example, MacArthur of the United States, in order to leave a handsome landing photo, wore sunglasses and asked all officers to swim with him again. It was too pretentious.
He, nicknamed Walker Wu Song by his peers, is low-key enough. But it doesn't affect his brand at all. It can stand the polishing of time and still shines brightly.