CRM system is a concrete software and implementation method to effectively improve enterprise income, customer satisfaction and employee productivity by means of information technology. It uses the historical data analysis about customers and companies to improve the business relationship with customers, so as to realize sales growth and sales forecast.
The main purpose of CRM system is to establish, develop and maintain customer relationship. The essence is to attract and retain customers and maximize their interests. The goal is to help develop customer relationships, promote business growth and improve customer loyalty.
Main functional characteristics of customer relationship management
1, easy to use
Ease of use is the most important feature of CRM system, which is mainly reflected in simple operation, intuitive interface, sufficient documents and good user support. After all, the whole process of owning CRM is to improve efficiency, not to waste time, which can better help the team improve productivity.
2, easy to integrate
CRM system supports a variety of integration methods and has strong integration. For example, it can be seamlessly integrated with your ERP, financial system and personnel management system to ensure that you don't waste time and do business better.
3. Adaptability
A good CRM system is characterized by strong adaptability, which will grow with the development of enterprises and provide flexibility to meet the current and future needs of enterprises, including various modules, functions and possible integration.
4. Create a better customer experience
The core of CRM system is to maintain positive customer relationship, which can turn potential customers into customers and keep in touch with customers at any time, thus providing better services to customers.
5. Help managers make better strategic decisions.
CRM collects all the important data of customers, which helps to obtain the greatest customer satisfaction and improve business profits, so as to provide a large number of data analysis and evaluation. At the same time, these data are very useful for customer analysis and making future business strategies.