Caicai is the unified brand of Ali community e-commerce. Amoy Caicai relies on millions of small shops to create a community "a quarter of an hour to facilitate the people and benefit the people's wisdom community life circle"; It also cooperates with rookie stations, hungry and other businesses to provide flexible customization of "one store with many functions" for small stores. Different from the traditional community e-commerce, Ali called the Amoy Caicai project near-field e-commerce. As the name implies, it is closer to the e-commerce platform of users and consumers. After integrating various resources, the advantages of Amoy Caicai are more prominent.