In the new media era, the Internet has set up a convenient bridge for the communication between the government and the people. A large number of official media changed their thinking, stopped being serious and indifferent, and embarked on the road of "official propaganda". They play with stalks to catch hot spots and are comfortable for the people. This kind of innovative propaganda will often be deeply rooted in people's hearts. The official Tik Tok account of the Public Security Bureau of Siping City, Jilin Province, which just celebrated its first birthday, "Siping Policing" is such a tens of millions-level Tik Tok government scale. In the past year, I have gained14.7 million fans, and the likes of each video range from hundreds of thousands to millions, with a cumulative praise of nearly 90 million. This "thinnest government number" has also ranked first in the influence of government short video accounts several times, and successfully entered the "head" array with various honors.

A short video account of government affairs was made into a "phenomenal network celebrity", and Siping police came from behind with its original "Duan Zishou" type of law popularization, and successfully circled with a more grounded and widely accepted funny performance "Sword goes sideways". The original short drama of popularizing the law frequently caused heated discussion, and the common sense of popularizing the law such as drug control, eliminating evils, prohibiting the sale of guns and ammunition, putting an end to online loans, prohibiting drunk driving and robbery was also popularized.

With the original short video that is easy and funny, the "police" behind innovation and adventure is unparalleled. Where is the popular logic of Siping policing? In addition to being humorous and close to the people, Siping police short video also has a unique "ancient culture" label, and the screenwriter and creative team behind it is Wu Erzhen's team under the short video of the new studio.

Zheng Dong is an auxiliary police officer in the Propaganda Department of Siping Public Security Bureau. With the popularity of Siping police service, he was dubbed "Shu Dong" by netizens after "85".

After attending the excellent story sharing meeting of young netizens in China held in 2065438+200816543810, he recalled that the Siping police incident was "too hot to stop". After the lecture tour, Wei, an official of CCTV Xinhua News Agency and People's Daily, began to pay attention to Siping police and reprinted it. The official number of "Feichang Pi" is gradually known by many people from "network celebrities".

Zheng Dong has an innate advantage in making short videos. Graduated from the Central Academy of Drama, majoring in performance, with a solid foundation, he has his own thoughts on police propaganda.

2065438+June 2008, Zheng Dong received a task-innovating public security propaganda work. With a flexible mind, he thought of the hottest short video at the moment. "I just want to raise everyone's legal awareness by shooting short videos of popularizing the law and asking questions." Zheng Dong said that he hopes that one day, when someone wants to commit a crime, he can instantly remember the contents of the short video of popularizing the law and then disappear. "If everyone's legal awareness is improved, then when our grassroots police and auxiliary police brothers go out to the police, the probability of danger will be smaller and the sacrifice will be less."