Xu Shubiao founded "Thai Red Bull"
In 1970s, the factory of Xu Shubiao, the founder of Thai Red Bull, developed a "nourishing drink" containing water, sugar, caffeine, mucocellulose alcohol and vitamin B, and named it "Krating Daeng" (meaning "Red Bull" in Thai). At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers to help them stay awake when working all night. "Red Bull" was very popular after it was put on the market. Sales increased his confidence, and he made the factory abroad, and the production line was uninterrupted for 24 hours. Products were in short supply and soon covered the markets of Southeast Asia, Western Europe and Northern Europe. Become a "beverage king" in Thailand that lives up to expectations.
Matthias made "Austrian Red Bull" go global.
1982, Matthias came to Bangkok to sell toothpaste and saw the local rickshaw pullers drinking a drink called Krating Daeng (then called "red gaur" in English). After trying, he was really exhausted. The discerning Matthias took immediate action. 1984 cooperated with Xu Shubiao, founder of Thai Chinese Red Bull, to establish "Red Bull Co., Ltd." in Austria, with the goal of introducing Red Bull to the world. Each of them holds 49% of the company's shares, and the remaining 2% is given to Xu Shuen, the son of Xu Shubiao. Although some concessions have been made on the shares, Matthias is the actual operator of this company. 1987, a brand-new functional drink appeared in Austria, named Red Bull, which is the Austrian Red Bull we see now.
Yan Bin founded "China Red Bull"
1995, Yan Bin, who worked hard in Thailand for more than 20 years and founded Hua Bin Group, obtained the right to operate Red Bull in China, and established Red Bull Energy Beverage Co., Ltd. in Shenzhen with Red Bull Energy Beverage (Thailand) Co., Ltd. and Thailand Tencel Medical Care Co., Ltd., and owned the right to operate the trademark "Red Bull" in China (Austrian Red Bull had not yet opened the China market on a large scale). With confidence in the development of China market and global strategic vision, "Red Bull" vigorously explores the China market. For a time, the slogan "refresh your mind and replenish your physical strength" and "drink red bull when you are thirsty and red bull when you are tired" was widely circulated. Red Bull brand is deeply loved by consumers and is well known by the relevant public.