The bar of the traditional desktop tea shop is generally lined up, and all the tools and equipment are on the same line, so as to place orders quickly and improve efficiency. A little bit in the opposite direction, deliberately set obstacles and slow down the speed of making orders.

A little, it's generally L-shaped, with a relatively large business area, which disperses the tools needed in the business process. Every employee has his own responsibilities, so it is often seen that the employees in the store are busy walking around. L-shaped layout greatly reduces the efficiency. The production speed of CoCo single product is about 10-30 seconds, and it takes a little 1-3 minutes. Finally, even though the number of customers in CoCo is similar, there will always be a little queue, and the clerk seems to be very busy.

After repeated fermentation of social media, it naturally formed: a little hot cognition.

About our project brief introduction

A little milk tea brand was founded in 1994, and it has been nearly 20 years. At first, it was just a roadside beverage and tea stall in Tainan, Taiwan Province Province, and there was no exclusive brand name. Later, due to the booming business, it was transformed into a store operation.

The first model shop was established in 1997. After 1998, branches were gradually established, moving towards franchise chain operation. By 20 1 1 year, there have been more than 500 stores in Taiwan Province province. By 20 1 1, the greater Taipei area has expanded to about 150 stores, including 30 direct stores and 0/20 franchise stores. From 20 10, 50-year-old Lan began to focus on exploring overseas markets. In the first step, taking China and Shanghai as the starting points, Rooted Catering Management (Shanghai) Co., Ltd. was formally established in 20 1 1.

The introduction of a little milk tea has attracted more and more creators. What are its advantages?

1. Excellent service.

A little bit belongs to desktop milk tea, and the raw materials are upgraded.

In the past, tea in table tea shops was divided into black tea, green tea and oolong, and a little less astringent tea varieties, such as Sijiqing and Frozen Top Oolong, were selected.

In the past, it was impossible to use fresh milk in a desktop tea shop. Some product lines use fresh milk, and the taste is full. (Note that it is not pure milk)

In terms of service, there is a complete standard speech process to keep in touch with customers at any time. Compared with other desktop tea shops in the past, there is more interaction in the way of shouting slogans.

2. Technical advantages

A little milk tea, coco's milk tea is all original milk tea. The principle of original milk tea: a cup of milk tea is basically the same, but because of the differences in raw materials, production methods and heat, everyone's production status is different, which leads to a slight difference in each cup of milk tea. Subdivision of milk tea, pay attention to: aspects of tea, taste of tea, fragrance of tea, bitterness and astringency; Milk, milk flavor, frankincense, smooth and greasy; There is also the degree of integration, saturation, layering and so on. Professional R&D personnel of milk tea will carefully distinguish and tell the values of these attributes. The average consumer can only feel the overall good or bad, and can't tell why. High comprehensive score, delicious. The overall score is low, but it is not good. A little bit can break out so quickly, and there is technology behind it.