From the perspective of a brand, Xiaomi is indeed successful. I have been involved in many industries, but I have always produced products with good quality and low price, and even formed a "rice noodle" craze. Now Xiaomi has established the idea of the automobile industry. I think so, too. Which company that is often labeled as "black technology" has not set foot in the automobile field? Apple, Sony and other electronic faucets have also participated in the research and development of in-vehicle interconnection systems, and Xiaomi will naturally not let go of this cup.
Xiaomi's specific practice is quite interesting. In addition to Apple and Sony mentioned earlier, the cooperation between automobile and electronic products is to directly cooperate with OEM to develop interconnected systems. A relatively simple and more common practice is customization. Huawei cooperated with Porsche on mate9 as early as 20 16.
Since then, it has been out of control, and the customization cooperation between mobile phones and cars has intensified. So OPPOFindX Lamborghini version appeared.
One plus mobile phone won the cooperation right of McLaren.
Just when we thought Xiaomi was going to have a close cooperation with Ferrari, Xiaomi chose another way to launch customized models! Not a cell phone.
FAW Pentium T77 Xiaomi Customized Model
Xiaomi cooperated with FAW Pentium to launch a customized version of T77 SUV. Don't say that if it weren't for Xiaomi's cooperation this time, I would have forgotten this "eldest son of the country". The Pentium brand has gradually disappeared in the fierce competition in recent years, and Xiaomi's choice of Pentium as a partner is also brilliant. Although the brand can't be compared with Porsche, Lamborghini and McLaren at all, the lower level has brought more voice and dominance to Xiaomi.
Xiao Ai's classmates are the biggest highlight.
The biggest difference of this car is the intelligent human-computer interaction system provided by Xiaomi. Xiaomi transplanted the upgraded and optimized Xiao Ai classmate into it. Friends who know Xiaomi are familiar with Xiao ai's AI software. Getting a user experience second only to "Siri" at a lower price is its biggest killer. The upgraded and optimized "Che Ji Xiao Ai" has great advantages over other interconnected systems developed by other OEMs in terms of actual experience and speech recognition.
The car data parameters are flat.
However, regardless of the car-machine interconnection system provided by Xiaomi, the Pentium T77 itself behaves as a car parameter. In terms of power, it is equipped with 1.2T engine, with peak power 105kw, ultimate horsepower 143PS and maximum torque of 204Nm. As an SUV, it can only be said that it is barely enough, but fortunately it is not expensive. Xiaomi customized T.
Xiaomi's slogan "Young People's First Smartphone" has really come true. Can this "young man's first car" succeed now? I think it might be a little difficult. After all, cars are still expensive consumer goods, and the strict requirements for practicality are not simply to change the shell and add an AI to enhance the product strength. I still hope that Xiaomi can develop new energy vehicles by himself and take away "the first electric car for young people".