Column slogan: Every village has a ridge, and there are villagers everywhere. "Ridge up" focuses on serving farmers in depth and paying attention to "agriculture, countryside and farmers". The content of the program includes people's livelihood news, special reports, agricultural technology guidance and life services. With its strong interactivity and practicality, and taking the interests of farmers everywhere as the starting point, it conveys various policies, laws and regulations related to "agriculture, rural areas and farmers" and pays deep attention to the hot and difficult issues in rural areas, farmers and agriculture.

Column orientation: agricultural comprehensive service platform.

Column keywords: lead, guide

Column style: hilarious! What I saw was a chicken flying and a dog jumping! What I hear is the sound of plows and rakes!

The "Several Commandments" in Going to the Countryside: no preaching, no exaggeration, emphasis on practical results, emphasis on reality, emphasis on guidance, broadening ideas and broadening horizons, all of which are indispensable.

The overall goal of "ridging up": stride forward and do more; Based on the whole province and looking at the whole country, we will build a national first-class comprehensive agricultural service platform. Achieve the fastest focus in the shortest time, and become the strongest, largest, most "special" and most advantageous TV program serving agriculture, countryside and farmers in the province.

The 90-minute "Up the Ridge" contains more information and more interesting programs. According to the preferences of farmers in the province, there are more programs that meet farmers' tastes, which farmers like to watch and welcome. Sub-columns are: "Swallows come to help" warm and in-depth help; With the theme of "consumption, rights protection and publicity", guide farmers to consume rationally and help farmers solve problems encountered in the process of consumption; A "good example of getting rich" with the leading role of getting rich; A sensational case involving agriculture, Reporter Wang said the case; Going out of Hubei province and going to the whole country's media action "take a walk"; Every weekend, there are festive and lively activities such as "Village Head's Happy Party".