2008 was a bad year for MPV models. The production and sales were only19.170,000 and197,400 respectively, which was 14.68% and 12.56% smaller than that in 2007, which was the first time that it appeared so big. In the fiery auto market environment in 2009, the performance was also tepid. In 2008, the top four MPV sales were Ruifeng (36,300 vehicles), Buick GL8 (36,300 vehicles), Odyssey (28,900 vehicles) and Fengxing (22,000 vehicles), which were divided into joint ventures, independent brands and high and low camps.

New Buick GL8, New Honda Audi, Changan Ford S-Max and Toyota Prievia, which are made in China in the next year or two, will be the main representatives, with prices ranging from 200,000 to 300,000. Independent brands, such as Jianghuai Ruifeng and Liuzhou, are popular, and the price is10-130,000.

As Chery's first mid-to-high-end MPV, Linwei V8 does not have strong strength and ready-made consumer groups, so it will not directly confront the competitors of joint venture brands. Compared with JAC Ruifeng and Liuzhou popular models, Lin Wei has high cost and advanced technology, with a length and wheelbase of 20-30 cm, which is one level higher. It is also impossible to lower its price and directly compete with powerful old factories in price. Therefore, the starting price of Lin Wei V8 may be between 65,438+04 and 65,438+05,000. Take the price as an opportunity, cut into the gap between the two camps and grab a piece of cake from a small market share. At this time, one of the most terrible potential competitors, BYD M6, which will be listed at the end of the year, surfaced.

The competition between Lin Wei V8 and BYD M6 is similar to Chery A5 and BYD F3. As a pair of enemies, A5 and F3 have their own characteristics. After several confrontations, the sales volume of A-class auto market has been increasing, but F3 has always gained the upper hand. Lin Wei V8 and BYD M6 may continue this romance.