The history of Forbes
"The purpose of business is to create happiness, not just the accumulation of wealth."
-Forbes British Columbia
At the beginning of the 20th century, Scottish journalist B.C. Forbes came to new york with dreams and pursuits, trying to carve out his own sky in this vibrant city. With extraordinary shrewdness and wisdom, he quickly became the leading financial journalist in the United States.
However, his ideal does not stop there. 19 17, 37-year-old Forbes independently founded the first magazine reporting pure business news in the United States, but the reporting method he adopted was completely different from that of that era. He opposed the popular method of piling up boring business figures at that time and insisted on paying attention to the people who controlled the enterprise.
Over the past 90 years, Forbes magazine has been advocating entrepreneurship and innovative consciousness with the slogan of "paying attention to practice and practitioners". It is precisely because of its clear positioning and unique in-depth coverage that Forbes has become the only major American business magazine that has maintained sustained growth for 65,438+00 years, and its audience ranks first among business magazines, reaching 5 million in 2003.
As China becomes more and more important in the global economy, Forbes pays more attention to China. In April 2003, Forbes came to China with its mission and orientation. The Chinese version of Forbes adheres to the consistent aim of the parent magazine to advocate entrepreneurship, and creates a wealth-creating tool for the top decision-makers of enterprises in China who pursue entrepreneurial values and free enterprise spirit.
Forbes, like Fortune, Businessweek and The Economist, is one of the four major magazines in the financial industry, with worldwide influence, and the rankings selected by magazines have also become the vane of economic trends.
Forbes group
As a world-renowned publishing and media group, Forbes Company pioneered American business news. Founded in 19 17, it has a history of 87 years. Its flagship publication, Forbes magazine, is the earliest large-scale business magazine in the United States and one of the most famous financial journals in the world.
The forward-looking report of Forbes magazine guides the investment direction and provides business opportunities for senior decision makers of enterprises, and is known as the "barometer of the American economy". Forbes is a biweekly magazine, which publishes more than 60 critical articles on companies and company managers in each issue. The language is concise and the content is novel. Focus on describing the thinking mode of enterprise elites, adhering to the concept of "people-oriented" and advocating "entrepreneurial spirit"; Don't stop at reporting news facts, pay attention to understanding news background, grasp dynamic information and industry trends, and conduct in-depth exploration and research on the economic environment in which enterprises operate. The slogan of Forbes magazine is "Never Stop".
Steve forbes, the current president and CEO of Forbes Company, always makes an accurate judgment on the American economy with a keen eye, so his articles are regarded as a "diagnosis book" of the American economy. He is also the editor-in-chief of Forbes magazine. In every issue of the magazine, you can see his comments on the column "Facts and Comments".
Forbes and its international edition Forbes Global Edition * * * have nearly 5 million global readers. The company also published a well-known life supplement, Forbes Reference News, founded Forbes programs of online media Forbes.com and Fox TV, and held regular global CEO meetings and other activities.
In the course of more than 80 years, Forbes has gradually established its own unique style in the continuous exploration of the commercial field, and has gradually developed into an outstanding international mainstream financial media group. The "rich list" it creates attracts global attention every year. The total assets of Forbes Group exceed one billion dollars, and the Forbes family has created a miracle that a magazine has won the world for three generations. Celebrities from all walks of life are also proud of the Forbes list. The list of heroes changes every year, reflecting the changes in the industry and the ups and downs of individuals. It can be said that Forbes is a microcosm of the world economy.
Forbes himself
Steve forbes (1947 July 18-) is the president and CEO of Forbes Group and the editor-in-chief of Forbes magazine. At present, personal assets have exceeded $440 million.
Steve Forbes was born in Morristown, New Jersey on July 65438, 0947. He graduated with honors from Brooks School in North Massachusetts and above in 1996, and graduated from Princeton University in 1970, majoring in history. During his stay at Princeton University, he founded Business Today and served as the editor-in-chief. This magazine published by students later became the best-selling student magazine in the United States, with a circulation of 200,000 copies, and is still published by Princeton University students.
After Steve Forbes 1990 took office, he immediately began to expand his business and set up various new publications and business publications, such as Forbes FYI's Forbes Global, Forbes Japanese Edition and Forbes Brazil Edition, which specialize in reporting special issues on alternative life. Published in Brazil at1998; Published in Portuguese and Gilder Technology Report, serving the largest consumer group in Latin America.
1997, steve forbes launched the online version of "Forbes.com" and joined a new media arena. At present, Forbes.com has an average monthly browsing rate of 4 million people, so it has become the first choice for business decision makers and investors.
Forbes Group also includes two subsidiaries, namely Forbes Management Conference Group and Forbes Custom Communication Partner.
Steve Forbes is also the chairman of American Heritage, a subsidiary of Forbes Group, which is the quarterly magazine American Heritage and American Invention & American Invention Heritage &; The publisher of a quarterly magazine.
Forbes, the flagship publication of Forbes Group, is the leading business magazine in the United States with a circulation of 900,000 copies. Forbes and Forbes Global have nearly 5 million readers worldwide.
Steve forbes writes a column for each issue of Forbes, the title of which is "Facts and Comments". Steve forbes is a widely respected economic prophet, and he is the only one who has won the Crystal Owl Award four times. The award was formally awarded by USX to the financial reporter who made the most accurate economic forecast for the coming year.
From1June 1993 to1June 1996, Steve Forbes served as the chairman of the board of directors of "Strengthening American Power" organized by Jack Kemp, Bill Bennett and Jenny kirkpatrick.
From 1996 to 1999, Steve Forbes was the honorary chairman of the organization "American Pursuit of Hope, Growth and Opportunity" (AHGO). AHGO is a grassroots organization that attaches importance to promoting high growth, freedom and family.
1996 and 2000, Steve Forbes actively participated in the party's presidential nomination. His main political views include implementing a unified tax system and medical savings account, establishing a new social welfare system for the American working class, parents' right to choose schools and term of office for their children, and strengthening national defense. Steve Forbes actively and continuously promoted these issues.
Steve Forbes is also the author of Regnery (1999), which puts forward some bold ideas to meet the new century.
Steve Forbes is currently a member of the Board of Directors of Princeton University, the Ronald Reagan Presidential Foundation and the National Taxpayers Union. In addition, he is a member of the supervisory committee of Si Long-Kettering Memorial Cancer Center.
Steve Forbes holds honorary degrees from many universities, including Lycoming College and Jacksonville University.
Heidelberg College, Iona College, Keane College, new york Institute of Technology, Rockhaven University, Westminster College, Francisco Maroquin University, sacred heart university, Centennial College, Pepperdine University, Lynn University, Lehigh University, New Hampshire College, Siena College, University of Saint Espiritu (Ecuador), etc.
The unique DNA of Forbes magazine
1, prospective
2, the spirit of uncompromising
3. Clear point of view
4, anti-traditional, eclectic
5, the forces that affect the market
Step 6 be brief and to the point
Forbes list
The most famous is the Forbes rich list, which has attracted much attention. Other types of Forbes rankings have also caused great repercussions, such as:
Global Billionaires List
Forbes China Rich List 400
Forbes China Potential 100 List
Forbes list of the world's top luxury goods in 2007
The most valuable on-the-job MBA program in China in 2007
Business school with the fastest increase in graduates' wages
List of Best Business Cities in Chinese mainland 100 in 2006
Chinese mainland's 25 Most Suitable Cities for Developing Logistics in 2006
In 2006, Forbes ranked the same fund.
China Enterprises 100 Top Rankings
2006 global celebrity list 100
The list of the best and worst bosses of listed companies in China in 2006
In 2006, Forbes ranked the top luxury goods in the world and so on.
Forbes predicts the top ten "super cities" and disappearing cities in the world in 20 15.
The brand of this enterprise ranks159th in the top 500 world brands in 2006 compiled by the World Brand Lab.