In the marketing history, Pepsi and Coca-Cola fought for 105, but the first 70 years were a long night, and they lived under the strong oppression of Coca-Cola for a long time. Pepsi also came to the door three times to ask Coca-Cola to buy it, but all of them were rejected by their opponents. Because Pepsi's attack point is not accurate, the effect of the attack is very poor. The most famous attack was in the 1930s. As we all know, the American economy was depressed in the 1930 s, and everyone had no money. At this time, Pepsi launched an advertisement saying, "Spend the same money and buy double coke." It hit Coca-Cola in price, and it worked in a short time. But soon, after the price reduction of Coca-Cola, the advantage returned to Coca-Cola. In other words, the strategy that the opponent can copy is not a good strategy, and there is no strategic weakness against the opponent.

In the late1960s, when Pepsi was positioned as "Coke for young people", people thought that the strategic weakness of Coca-Cola had been determined. Because Coca-Cola is a traditional, classic and long-standing cola, its mysterious formula is still locked in the safe of Atlanta headquarters, and only seven people in the world know the password of the safe. Therefore, when Pepsi-Cola found a tit-for-tat reverse strategy, thus repositioning Coca-Cola as an outdated old-fashioned cola, Pepsi-Cola embarked on the road of take-off. From three requests for acquisition to almost equalling Coca-Cola in mid-Kloc-0/988, it finally forced Coca-Cola to abandon the traditional formula and launch a new formula, which is to copy Pepsi's "new generation" strategy. The result of Coca-Cola copying Pepsi's new strategy is a famous catastrophe in marketing history, and even street consumer demonstrations have taken place. The slogan of consumers is "Give me back my Coca-Cola"! The strategy of "young people" cannot be copied. In fact, it has educated Coca-Cola to return to traditional cola.

Trout's "decaffeinated and non-cola" strategy for 7-up soda also attacked the strategic weaknesses of Coca-Cola and Pepsi-Cola, making 7-up soda the third largest beverage in the United States. As two representative brands of Coke, Coca-Cola and Pepsi-Cola are inseparable from caffeine. You can't call coke without caffeine, so the strategy of "no caffeine" can't be copied by your opponent. But then the two companies really couldn't help it, and actually launched a "decaffeinated" cola. For example, the new coke, of course, has no effect. None of them succeeded. Coca-Cola Company is a multinational beverage manufacturer headquartered in Atlanta, USA. Independent products include Coca-Cola, Sprite, Fanta, Eye-catching, Meiguoguo series, QOO queer juice series, Xue Fei mineral water series, ice dew purified water series, Tiandi and Gulan tea series. Cooperate with Nestle to produce Nestle iced tea and Nestle coffee cans.

Global bottling business investment group

36% of Coca-Cola enterprises-China, the United States, Canada and Western Europe.

Coca-Cola China Industry Co., Ltd. (CCCI) is a bottling group, a wholly-owned subsidiary of Coca-Cola Company, which is one of the top ten bottling groups in the world. Its main business scope is eight provinces in China, including Heilongjiang, Jilin, Liaoning, Shanxi, Sichuan, Hubei, Yunnan and Guangxi. Coca-Cola China Industry Co., Ltd. has 65,438+00 bottling companies: (The following bottling companies are all controlled and managed by Coca-Cola China Industry Co., Ltd.)

Harbin Coca-Cola Beverage Co., Ltd. (Heilongjiang)

Jilin Coca-Cola Beverage Co., Ltd. (Jilin)

Shenyang Coca-Cola Beverage Co., Ltd. (Liaoning)

Dalian Coca-Cola Beverage Co., Ltd. (Liaoning)

Taiyuan Coca-Cola Beverage Co., Ltd. (Shanxi)

Chengdu Coca-Cola Beverage Co., Ltd. (Sichuan)

Chongqing Coca-Cola Beverage Co., Ltd. (Sichuan)

Wuhan Coca-Cola Beverage Co., Ltd. (Hubei)

Nanning Coca-Cola Beverage Co., Ltd. (Guangxi)

Kunming Coca-Cola Beverage Co., Ltd. (Yunnan)

Swire Beverage Co., Ltd.-

Swire Coca-Cola is a Coca-Cola bottling group jointly established by Coca-Cola Company of the United States and Swire Group Co., Ltd. of the United Kingdom. Its China headquarters is located in Hongkong. Swire Coca-Cola's business scope is seven provinces in Hongkong, Taiwan Province and China, and eleven states in the United States. Swire Coca-Cola Bottle Group owns 1 1 Coca-Cola Bottle Company: (The following bottling companies are all controlled and managed by Swire Coca-Cola)

Swire Coca-Cola (Hong Kong) Limited

Taiwan Province Taikoo Coca-Cola Co., Ltd. (Taiwan Province Province)

Guangdong Taigu Coca-Cola Co., Ltd. (Guangdong)

Xiamen Taigu Coca-Cola Beverage Co., Ltd. (Fujian)

Hangzhou Zhongcui Foods Co., Ltd. (Zhejiang)

Nanjing Zhongcui Foods Co., Ltd. (Jiangsu)

Hefei Taigu Coca-Cola Beverage Co., Ltd. (Anhui)

Zhengzhou Taigu Coca-Cola Beverage Co., Ltd. (Henan)

Xi anzhongcui coca-cola beverages co., ltd. (Shaanxi)

Swire Coca-Cola (eleven states in the United States)

COFCO Coca-Cola-

[COFCO Coca-Cola] is a Coca-Cola bottling group jointly established by Coca-Cola Company of the United States and COFCO Group of China. Its headquarters is located in Beijing. The business scope of COFCO Coca-Cola is the mainland 15 provinces, such as Xinjiang, Tibet, Qinghai, Gansu, Ningxia, Beijing, Tianjin, Inner Mongolia, Hebei, Shandong, Guizhou, Hunan, Jiangxi, Zhanjiang and Hainan. COFCO coca-cola bottle Group has 65,438+00 Coca-Cola bottling companies: (The following bottling companies are all controlled and managed by COFCO Coca-Cola).

Shanghai shenmei beverages foods co., ltd. (Shanghai)

COFCO Coca-Cola Beverage (Xinjiang) Co., Ltd. (Xinjiang)

Gansu COFCO Coca-Cola Beverage Co., Ltd. (Tibet, Qinghai, Gansu and Ningxia)

Beijing Coca-Cola Beverage Co., Ltd. (Beijing, Hebei)

Tianjin Coca-Cola Beverage Co., Ltd. (Tianjin, Hebei and Inner Mongolia)

Ji 'nan Coca-Cola Beverage Co., Ltd. (Shandong)

Qingdao Coca-Cola Beverage Co., Ltd. (Shandong)

Hunan COFCO Coca-Cola Beverage Co., Ltd. (Guizhou, Hunan)

COFCO Coca-Cola Beverage (Jiangxi) Co., Ltd. (Jiangxi)

Hainan Coca-Cola Beverage Co., Ltd. (Hainan)

Zhanjiang COFCO Coca-Cola Beverage Co., Ltd. (Zhanjiang)

CCHBC-Greece, Italy, Central and Eastern Europe

Amatil-, a 34% stake in Coca-Cola-owns the exclusive rights of Coca-Cola products in Australia, New Zealand, Papua New Guinea, Fiji and India.

And owns SPC Ardmona, Australia's largest canned fruit company.

Pan-American-South America

Coca-cola FEMSA- Mexico, south America

CCEAG- Germany

South Africa, Vietnam, Nepal, Sri Lanka

Coca-Cola West Japan-Japan

50% equity of global beverage partners.

Vasani Coca-Cola-Singapore, Malaysia

Coca-Cola Philippines Company

Coca-Cola Philippines Company is a Coca-Cola bottling group jointly established by 35% equity of American Coca-Cola Company and 65% equity of Philippine Shengli Food Company. The business scope is the Philippines.

Pepsi-Cola is a carbonated beverage launched by American Pepsi Company, and it is also the main competitor of Coca-Cola.

Coca-cola has the upper hand in the global coke market; However, in Quebec, Canada, the sales volume of Pepsi is higher than that of Coca-Cola, which is one of the few areas that can surpass Coca-Cola. There, many French speakers are used to drinking Pepsi; Through French stars as spokespersons, we can control Pepsi's position in the local market. In the mid-20th century, "Pepsi-Cola" was once a term used by the local British to belittle the French.