Automobile marketing planning case 1 case background:
BMW's new BMW Vision ConnectedDrive was released at the Shanghai International Auto Show in Asia. The brand-new BMW is more attractive, practical and knowledgeable, providing a more innovative driving experience.
Project analysis:
It strengthens BMW brand innovation, sense of science and technology, high-performance brand image and personality, and pursues the brand proposition of freedom and quality. Attract target groups to participate in auto show activities and promote the new BMW Vision ConnectedDrive car.
Advertising objectives:
Independent, unassuming, like to pursue new things, high technology, enjoy life, love cars at the same time, and have a certain economic foundation, mainly men.
Advertising strategy:
The advertisement of the whole BMW Auto Show promotion case adopts the form of iCast floating layer and iCast standard window, which is displayed in a large area with eye-catching effect and good exposure effect, fully meeting the brand personality and demand. Advertising creativity embodies the quality and dignity of BMW brand. The flowing model lines show the fashion and dynamics of the brand-new BMW, and the highly scientific design and concise advertising slogans also directly promote the auto show activities.
Advertising form:
ICast floating layer and ICast standard window
Website selection:
Automatic channels and large radio stations.
Overall effect analysis:
The promotion case of BMW Joy's "Foreseeing Today and Meeting Tomorrow" BMW Auto Show is presented in the form of iCast floating layer and iCast standard window, and the advertising creativity is both fashionable and scientific. Advertising combined with auto show activities has brought advertisers nearly 6.5438+0.5 million frequency exposures, which has played a good role in promoting brand exposure and product awareness. At the same time, it attracted nearly 50,000 potential users to click on relevant links and became interested in the new BMW.
Automobile marketing planning case 21. Activity background
With its brand awareness and reputation at home and abroad, BMW has achieved a substantial increase in sales over the years, which is well-known; At the same time, it has become BMW's ideal and ambition to provide higher quality service at the right time, meet the needs of consumers, let people who know how to enjoy life better, and provide the best quality and most influential service to the market. With the help of public welfare activities, BMW will enter communities and squares, have zero-distance contact and interaction with target customers, attract the attention of all sectors of society, enhance the brand status, make the brand deeply rooted in people's hearts, gain further recognition from consumers, and eventually become BMW's most loyal customers.
Second, the purpose of the activity
1, which perfectly combines the target consumers' pursuit of dignity, status, identity, brand, fashion, safety and high-grade to meet consumers' psychological needs.
2. Take advantage of the relaxed psychology people yearn for in summer, and launch personalized, fashionable, relaxed and public welfare activities to let consumers experience the relaxed mood in summer.
3, through the combination of brand and public welfare, improve the media hype and promotion.
4. Bring consumers closer to BMW through a series of activities and enhance the brand image of the company.
Third, the focus of the activity
1, for customers: pursue fashionable and noble consumer demand, experience the true meaning of life and show individual taste.
2. For the media, public welfare activities will attract the attention of many media, become the focus of their propaganda, promote consumers' buying behavior, and create brand atmosphere and product value.
3. For enterprises: understand consumer psychology, build confidence, strive for success and enhance brand image.
4. For the industry: we should not underestimate it, wait and see, and recognize the brand positioning and functional value of products.
Fourth, the effect evaluation
1. After this series of activities, it will bring a qualitative leap to BMW car sales. The market will have a higher level of clear understanding and impression on BMW!
2. It is bound to become the focus of social and media attention. It has played a great role in establishing and spreading the brand image of BMW!
Verb (abbreviation of verb) Arrangement of time and place of activity (to be determined)
Activity of intransitive verbs
1, "Caring for children and achieving the future", an interactive activity jointly organized by BMW and a large community attracted the enthusiastic participation of many children in the community. With the help of teachers and parents, the children drew their favorite BMW-"My favorite BMW children's painting tour". Give full play to children's imagination and enthusiasm for cars.
2. "The taste of life is extraordinary."
"Premium Night of BMW Quality Life", together with car owners, * * * learn extraordinary things, taste life, * * * share quality life, and bring success and joy. Cars, wine, Latin performances and various exhibits are mixed together, bringing a beautiful event. Share extraordinary moments, deliver quality life, and share the success and joy brought by BMW quality life with the majority of car owners.
3. "Test Drive to Realize Dreams"-BMW's perfect driving sharing activity, a one-day in-depth test drive and treasure hunt experience in Conghua Road, allowing customers to experience the performance of vehicles and add more relaxed elements. During the period, all kinds of road experiences of urban roads, expressways, highway sections and township roads will make you fully appreciate the pleasure of driving BMW vehicles. The destination of this ride is Baoqu Rose Garden, and the fragrance of the rose garden adds a bit of warm and romantic fun to this trip.
4. "Wonderful Movies and Your * * * Returns" broadcast various cinema blockbusters, which were liked and welcomed by the community owners. Open movies bring a warm feeling to everyone. Although it was not as shocking as the cinema, it brought more memories and fun to watch together for the whole family.
5. Public lecture on automobile safety
The host and guests turn professional automobile knowledge into real cases that are easily accepted and understood, and pass them on to the owners to correct the mistakes that drivers and passengers often make in their daily lives. Face-to-face contact with car owners and bringing them a safe car life concept is to advocate that car owners can enjoy the fun of cars and live a safe car life at the same time. The activity combines interesting safety games with intuitive live demonstrations, and vividly conveys boring safety knowledge to everyone in the activity.
Abstract: Shenzhen New Energy Electric Vehicle Group Co., Ltd. is the earliest national high-tech enterprise specializing in the research and development and production of core technologies of pure electric vehicles in China.
In order to realize the dream of "returning the earth to a blue sky" and the vision of "being the most valuable electric vehicle enterprise in the world", after more than ten years of unremitting independent research and development on the core technologies of electric vehicles, Shenzhen New Energy Electric Vehicle Group Co., Ltd. has not only independently owned three core technologies and eight key technologies of electric vehicles, including "three big appliances and three small appliances", but also accumulated rich industrialization technology and experience. By the end of xx, the company had more than 60 patents 160, including invention patents 17 and European and American patents 17. At the end of last year, the pure electric vehicle cooperated with Jiangling Group has successfully passed the crash test, 1. 50,000 km reliability test, and 235 batches were announced by the Ministry of Industry and Information Technology and included in the recommended catalogue. At the same time, on May 1 1, a comprehensive demonstration pilot project for the promotion and application of new energy vehicles was launched in Foshan, Guangdong Province, and the first batch of land ark pure electric vehicles were officially launched in Foshan, Guangdong Province.
Land Ark is "the real leader in the field of pure electric vehicles in China"!
General situation of electric bicycle market
Because of its own characteristics, electric vehicles are more and more convenient, labor-saving, environmentally friendly and fast.
With the welcome of consumers, more and more enterprises are involved. According to the recent forecast of overseas authorities, the global car ownership will be close to 654.38+07 billion by xx, and this number will increase by 20% by xx, exceeding 654.38+02 billion. It is conceivable that if this1200 million car is connected end to end, I am afraid it can circle the earth several times. Since xx, China has replaced Japan as the second largest new car consumption market in the world after the United States. In 20xx, it will surpass the United States and rank first. Consumers in China have a great demand for automobiles. For a long time to come, China's automobile market will continue to maintain the fastest development trend in the world. It is also reported that by the end of September this year, the number of motor vehicles in China was 654.38+68 million, an increase of 8.26 million or 5.2% over the end of xx. By xx, the number of motor vehicles in China will exceed 200 million. By 20xx, the total number of passenger cars in China will be close to 300 million, accounting for more than 30% of the total number of cars in the world at that time. If the number of cars in China keeps rising, the demand for fuel will naturally keep rising, and the consumption of resources will also increase greatly. If the traditional transportation energy power system continues to develop, the rise of China, a big automobile country, will be unsustainable. At this time, the rise of electric vehicles has solved this big problem well.
Marketing concept of production enterprises
Production enterprises must replace the backward marketing ideas in the past with new big marketing ideas and 4C instead of 4P (demand instead of products, cost instead of price, convenience instead of channels, communication instead of promotion).
Production enterprises should cooperate with their customers-distributors to win-win results and help distributors become bigger and stronger. Specifically, we should cooperate in six aspects to create profits: * * market investigation, * * configuration selection, * * price setting, * * research and promotion, * * training and shopping guide, and * * * after-sales service. In order to maintain dealers, production enterprises must first maintain their own ideas, be long-term and far-reaching, operate brands with dealers, and put an end to short-term behavior; Secondly, it should be maintained economically to help dealers make money; Third, it is necessary to maintain in the market and protect the regional market of dealers from damage by norms and laws; Fourth, we should maintain the quality and improve the dealers' operating ability and level by training and information. Fifth, it is necessary to maintain the team, help dealers introduce and manage talents, and keep dealers in an efficient team.
Electric vehicle sales model
According to the terminal sales model, the electric vehicle industry mainly includes specialty stores, hypermarkets, hypermarkets, in-store stores and multi-product stores. Each form has its advantages and disadvantages:
1, the electric vehicle hypermarket is generally a dozen or even dozens of brands of electric vehicles, with a large area, usually from hundreds to thousands of square meters. It has the characteristics of many brands, many customers, good service and good image, and can reflect the characteristics of "replacing marketing with convenience" in large-scale marketing. Moreover, the quality of goods here is guaranteed, and there is a one-stop service from invoicing to licensing, which greatly facilitates consumers. In addition, the frequent promotional activities can provide customers with the opportunity to shop around. Moreover, manufacturers can arrange advertisements and distribute publicity materials at their own stalls in hypermarkets to enhance their corporate image.
The main disadvantages of electric vehicle hypermarkets are:
1. There are many kinds of electric bicycles in the supermarket, so the brand of this enterprise is easily overwhelmed and difficult to stand out.
2. Hypermarkets can indeed provide customers with choices, but it is also easy to dazzle customers and thus lose their judgment.
3. There are not many marketers in the hypermarket. In the face of many customers, we are often willing to do things that we can't do, and the shopping guide is not strong. Others, such as the store in the store, have a store that specializes in displaying products. Although it is different from other brands at first glance, it is only the corner of the store, and it is difficult to reflect the complete brand image and core;
2. Store in store. Opening a special area to sell a brand in electric vehicle hypermarkets has made obvious progress compared with drowning more than a dozen brands, but the publicity and shopping guide are still not fully in place.
3, multi-product stores. The shop sells all kinds of electric car brands.
4. Electric car shop. A shop specializing in selling a certain brand of electric vehicles, covering an area of more than 80 square meters. General specialty stores have unified store design, unified decoration, unified advertising, unified POP pendants and unified publicity pages, which play an important role in enhancing the excellent image and brand building of manufacturers. Of course, the investment in specialty stores is relatively large, which requires manufacturers and distributors to have a solid capital base and modern marketing management.
Automobile marketing planning case 4 I. Theme of the event
In order to enrich campus life, enhance exercise awareness and improve students' enthusiasm. Automobile marketing competition sponsored by the Student Union of the Youth League Committee of the Department of Mechanical and Electrical Engineering.
Second, the activity objectives
The purpose of this activity is to spread marketing ideas, enrich campus life, strengthen students' marketing planning ability and guide positive college life. Give students a platform to show themselves, stimulate students' interest in learning and create a good campus learning atmosphere.
Third, the time and place of the competition
1. Competition time: to be determined.
2. Location: to be determined
Fourth, the competition process.
1, team presentation (name, slogan, member introduction, team advantages)
2. Product introduction
3. Analysis of marketing environment (market situation and market prospect)
4, marketing strategy (product positioning, sales strategy)
5. Judges ask questions
Step 6 score
Verb (abbreviation for verb) participant
1. Object: all students majoring in automobile maintenance in the Department of Mechanical and Electrical Engineering.
2. Organizer: Student Union of Youth League Committee of Department of Mechanical and Electrical Engineering
3. Organizer: Entertainment Department of Youth League Committee of Mechanical and Electrical Department.
4. Sponsor:
Work arrangement of intransitive verbs
1. Pre-publicity: The publicity department will issue a specific notice of the automobile marketing competition, write a broadcast draft and an electronic version for publicity, and the petition department will assist in publicity.
2. Registration arrangements
The person in charge of this competition held a meeting of the monitor of freshmen and sophomores to arrange the registration of the automobile marketing competition. Participants will register with the monitor of each class, and the final list will be collected by the person in charge of this competition.
3. Competition arrangement
A, direct finals
B. Time: to be determined; Location: to be determined
Seven. Activity preparation:
Entertainment department: with the assistance of various departments, it is fully responsible for event planning.
Publicity Department: Activities-related publicity-putting up posters.
Secretariat departments are mainly responsible for:
A, be responsible for notifying the contestants and being present.
B, responsible for applying for training rooms and related competition equipment.
The Ministry of Science and Technology is mainly responsible for: taking photos of players and the music of the day.
The external relations department is mainly responsible for: seeking sponsorship: please contact the recreation and entertainment department for specific sponsorship matters.
The Youth Federation is mainly responsible for: ordering the scene and ensuring the smooth progress of the competition.
The life department is mainly responsible for: purchasing items needed for the competition.
The petition department is mainly responsible for: assisting the propaganda department to publicize.
Other departments that have not arranged work will be notified separately according to actual needs.
Eight, the game is over
1, calculate the scores of each group of players.
2. Read out the results of the competition
3. Award certificates and prizes
4. The propaganda department and the petition department are responsible for the post-game publicity.
Nine. Award settings
1. Determine the competition results according to the total score. There will be first prize, second prize and third prize in the competition, and each winner will receive a certificate and prize.
2. If funds permit, you can set up a winning prize.
X. Activity budget
1, purchase voucher 12 copies.
2. Buy prizes selectively according to the funds.
XI。 Activity flow and specific matters
1. At the registration stage, the entertainment department is responsible for sorting out.
2. In practice, the secretariat department is responsible for applying for classrooms and equipment, and the invigilator puts forward specific requirements for candidates before the exam.
3. See the specific notice for the competition rules and assessment methods.
Case 5 of Automobile Marketing Planning I. Purpose of the activity
1, Handan Changsheng Great Wall Motor 4S Store has always advocated the business philosophy of "customer-centric, service first". Make use of this marketing activity to attract target customers to the maximum extent, so that the good image of Hangang Changsheng Great Wall Motor 4S shop can be successfully rooted in the hearts of the public, and a bridge of empathy can be built with practical actions.
2. In fact, the most important function of event marketing is not only to promote sales, but also to become a "new window for the company's external publicity". Through this window, the vehicle was vigorously promoted, further extending the brand promotion.
3. It is impossible to get immediate results in sales by holding activities. The wise goal should be to get these people involved in the activity. "When you want to buy a car one day, the first thing that comes to mind is us."
4. At present, the models with the same price are very similar in performance and configuration, and it is difficult to compare the models with the same price simply from performance and other indicators. Therefore, in order to gain an advantage in sales volume, in addition to the popularity and reputation of automobile brands, the services provided by dealers and the recognition of automobile culture have also become the key indicators for consumers to inspect.
5. Through the cultural and preferential activities of Handan Changsheng Great Wall Motor 4S store, it really benefits the people, and it is prosperous, enthusiastic and attractive, which has caused great momentum.
Second, the overall strategy of the activity
1. Focusing on the cultural and preferential activities of Great Wall Motor, the "New Danlan Easy Car Purchase" was highlighted, and a series of automobile brand activities were carried out centering on it, which caused great and strong repercussions.
2. This activity is targeted and continuous. By carrying out interesting and preferential activities, car enthusiasts and car buyers are gathered here, creating a good atmosphere of fire and heat.
Third, the characteristics of the activity.
1, regularly select two Great Wall Motor brands to hold activities in Sunderland Square every week.
2. The activities are diverse and colorful, including competitions, new car launch ceremonies, lectures, free tests, etc. Form a theme every week to arouse public interest and let marketing reach the target consumer groups directly.
3, the combination of culture and preferential treatment, easy to produce interest and desire to participate.
4. The strong alliance of the three main co-organizers can timely and accurately report and publicize the activities of Handan Changsheng Great Wall Motor 4S Store, which not only enhances the corporate image of Handan Changsheng, but also increases the actual sales of Great Wall Motor.
Fourthly, the planning ideas and contents of theme week activities.
The first week: the Great Wall is close to the high.
1. The first week's activities are based on the avant-garde, tough and futuristic appearance of the Great Wall Lingao, with the theme of "Avatar" reality show, and the focus of attracting audiences is to find the convergence of agility and futurity between the two.
2. As the host, the on-site commentator can control the atmosphere and incite emotions while explaining the height of the Great Wall.
3. Get ready for shooting immediately, and leave your name and contact information for customers who are interested in buying a car, so that you can take photos with Lingao and Avatar models, take photos as a souvenir and send them to customers with car information.
4, the model catwalk, compared with Lingao's fashionable and avant-garde appearance, attracted this part of the crowd.
Verb (abbreviation of verb) activity site planning
1. On-site layout of 4mx8m background board "Close to Avatar-The Great Wall is close to the height and has an appointment with the future".
2. Set a parasol, desk and chair, pen and paper behind the background board. Interested customers can leave their contact information and names.
3. Male and female models dressed as "Avatar" stood by the car, changed their postures under the explanation, and took photos with customers enthusiastically.
The models are wearing new Danlan clothes.
Activity flow
1, 10: 00 Background board, red carpet, stage, sunshade, desk and chair, pen and paper, gift cart and staff in place.
2. 10: 30, the sales staff informed the audience of today's activities, car purchase discounts and gifts, and explained that the reality show "Avatar" would appear, so they could take photos with the audience, and the audience who took photos left their contact information.
3, 1 1: 00 Avatar reality show debut, with all the beautiful models on the same stage, after the appearance, go to the car and stand.
4. 1 1: 10 In the process of five models wearing fashion catwalks, the sales consultant on the side should introduce the store that provides dresses and explain that fashion can be combined with Lingao characteristics.
5. 1 1: 30 After the first show, the model stood by the car. The sales consultant can continue to introduce the model and today's activities, and encourage the audience to take photos with the model.
6. 12: 00 The start process of the second fashion show is the same as 4.
7. The morning session ends at 12: 30.
At eight o'clock, at two o'clock in the afternoon, the venue begins.
9.2: 10, the sales staff informed the audience of today's activities, car purchase discounts and gifts, and explained that the reality show "Avatar" would appear, so they could take photos with the audience and leave their contact information.
10, 2: 30 Avatar reality show debut, with all the beautiful models on stage, after the appearance, go to the car and stand.
1 1, 2: 40 During the catwalk of five models wearing fashionable dresses, the sales consultant on the side will introduce the store offering dresses and explain that fashionable clothes can be combined with the characteristics of Lingao.
12, 3 o'clock, after the first show, the model stood by the car. The sales consultant can continue to introduce the model and today's activities, and encourage the audience to take photos with the model.
13, 3: 30 The start time of the second fashion show is the same as above.
14 and 4: 00, activity models and Avatar reality show can stand by and take photos with the audience until 4: 30, and give the audience small gifts with their contact numbers printed on them.
The activity ended at 4: 30 on 15.
Note: You can interact with the live audience between performances.
Do some small games to answer questions and give gifts.
Foreword of automobile marketing planning case 6
As we all know, in 20xx, China's automobile output exceeded100000 for the first time, becoming the third country with an annual automobile output exceeding100000 after the United States and Japan. Today, with the structural adjustment of the global automobile industry, the huge potential, sustained and stable growth curve and comprehensive automobile R&D and production system of China automobile industry have become the highlights of the global economy. With the introduction of policies such as energy and environmental protection and adjustment of automobile consumption tax, small-displacement vehicles in China will become the focus of the domestic automobile market. With the 20xx Beijing Auto Show and the Shanghai World Expo, low-carbon environmental protection has become the focus of attention. In the whole environment, small-displacement vehicles such as mini-cars have become a hot spot in the domestic automobile industry.
As a new member of Changan Automobile MINI, Benben Mini was listed in Chongqing on March 17, 20xx, and then listed all over the country in the next two months. The listing of Benben MINI, together with the previous Benben I and Benben Ai, formed the "I love MINI" car portfolio, and entered the mini-car market with better brand lineup advantages.
Benben MINI is mainly targeted at young and fashionable young people who have just left college or just started their career after 80' s and 90' s. In order to better cater to the target consumers, the vehicle names correspond to the classic games, and professional terms of automobile colors such as Miracle Yellow (Miracle), Thunder Grey (Thunder Team), Fairy Sword Blue (Legend of Fairy Sword and Chivalrous Man), Go-karting Gold (Go-karting), Cyclone Orange (Final Battle) and Elf Purple (Warcraft-Night Elf) have been created.
Benben MINI takes "showing the true self" as its appeal, meets the needs of young people to show themselves, and carries out car color marketing with rich car colors, which is different from other competing products.
The following will explain the online marketing promotion plan of Changan Benben MINI 20xx from July to August in detail through six parts: market analysis, advertising strategy, advertising tactics, advertising performance, media delivery and advertising effect prediction.
I. Market analysis
(1) Brief Introduction of Minicar
1. Definition
Mini-cars, that is, A00-class cars, generally have a wheelbase of 2 meters to 2.2 meters (of course, some cars are especially outside this range, and their essence obviously belongs to the ranks of mini-cars), and the engine displacement is generally less than1L. In view of the fact that many cities restrict the licensing of vehicles with displacement below 1.0L, the current mini-car ranks are basically vehicles with displacement below 1.4L by default. The default price is generally around 30,000-50,000 yuan.
2. Advantages of mini-cars
The advantage of mini-cars is that they are small in size, suitable for shuttling in congested urban roads, and it is more convenient to park and find a place than ordinary vehicles. In addition, the price of mini-cars is usually low, the daily maintenance cost is not high, and the fuel consumption is also low, which is especially suitable for the working class or buying a car for the first time.
3. Main measurement indicators
Generally speaking, there are four main indicators to measure the advanced degree of small-displacement vehicles: power increase (that is, the maximum power of an engine with a displacement of 1 liter), minimum fuel consumption under urban working conditions, exhaust emission and collision safety.
(B) Analysis of the market environment
1. Macro-marketing environment of mini-cars
Economic situation: According to the statistics of China Automobile Industry Association, in the first half of 20xx, 722,500 economical cars with the size of 1.5 liter were sold, accounting for 58.84% of the total car sales. In order to seize the market share, domestic and foreign automobile manufacturers have changed their strategies and started to seize the mini-car market that was previously ignored. According to the statistics of China Automobile Industry Association, the production and sales of passenger cars in China exceeded 7 million in 20xx, up by 37.93% and 465,438+0.90% year-on-year. Among them, passenger cars with a displacement of 1.5L or less performed best, with a cumulative sales of 5,060,800 vehicles, accounting for 69.89% of the total sales of passenger cars, and the market share reached the highest in the past years. Under the background of economic crisis, the automobile industry, as one of the top ten industries in China, is supported by the government, which makes China's automobile outshine others in the global automobile recession.
Cultural environment: At present, environmental protection as a culture is becoming a kind of knowledge. The theme of 20xx Beijing Auto Show and the theme of Shanghai World Expo "Better City, Better Life" both reflect the development of environmental protection culture in China. At the same time, encouraging the development of small-displacement mini-cars is also an important way for the country to build a harmonious society and sustainable development, and reasonably guide citizens' consumption.
Policy support:
1) The Opinions on Encouraging the Development of Energy-saving and Environment-friendly Small-displacement Vehicles jointly issued by the National Development and Reform Commission and other six departments also put forward the requirement of energy conservation. It is said that "actively promoting the implementation of the national standard" Fuel Consumption Limit for Passenger Cars "and controlling the development of high-fuel vehicles from the source are conducive to the development of small-displacement vehicles.
2) Fuel tax reform: The Institute has decided to implement the reform of refined oil tax and fee from 65438+ 1 20xx, cancel six fees such as road maintenance fees originally charged except the price of refined oil, and gradually and orderly cancel the government's repayment of secondary road fees; At the same time, it is decided to increase the consumption tax unit tax of gasoline and diesel in the price to varying degrees. Therefore, products with small displacement and low fuel consumption will occupy a competitive position, thus greatly promoting the development of the small-displacement automobile market.
3) halving the purchase tax: 20xx, 65438+1October 20th to 65438+February, 3 1, 5% vehicle purchase tax will be reduced for passenger cars with displacement 1.6 liters or less, and the policy of halving the purchase tax will promote the sales of small-displacement vehicles.
4) Cars going to the countryside: The state encourages farmers to buy cars, and gives different degrees of subsidies to farmers to scrap three-wheeled cars and low-speed trucks and buy light trucks, minibuses and motorcycles. At present, the policy is mainly aimed at WeChat business, but some mini-car brands also go to the countryside with the wind, and enterprises turn promotion into subsidies for promotion and dissemination. It can be predicted that the policy of going to the countryside will affect not only the short-term sales behavior of the mini-car market, but also the changes in the sales channels and models of WeChat merchants and even mini-cars.
2. Micro-market analysis
From September 20xx to August 20xx, the total sales volume of Class A vehicles was 2,707,498. According to the internal standards of mini-car market, mini-cars are divided into three grades: high, medium and low. By analyzing the sales of 20 provinces and cities, it is concluded that the main sales of mini-cars are in first-and second-tier cities, but the sales in third-tier cities are on the rise. The top ten provinces in China are Jiangsu, Shandong, Guangdong, Zhejiang, Beijing, Hebei, Sichuan, Henan, Liaoning and Hunan, as shown in the following table.
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