2. Xiabu's direct stores are all opened according to the company's needs.
At present, Xiabu Xiabu Catering Management Co., Ltd. is rapidly expanding at an average rate of opening a new store every 9 days. Our development department seeks store information from the gold business districts in Beijing, Tianjin, Shanghai and other cities. The location of the stores will adopt the direct operation mode, and other forms such as joining will not be accepted for the time being.
Direct stores refer to chain stores directly operated by the head office, that is, the head office directly operates, invests and manages all retail outlets. The headquarters adopts a deep management mode, directly giving orders to all retail outlets, and retail outlets must also fully accept the command of the headquarters.
Extended data:
Xiabu Xiabu was established in 1998, reaching 20 1 1. Except for nearly 30 newly established stores in Shanghai, there are only 170 stores in China. 13 years has expanded 170 stores, with an average of 1.08 stores per month, which is not very fast.
In one year, Xiabu Xiabu has opened nearly 30 stores in Shanghai, with an average of more than 2 stores per month, twice as many as in the previous 13 years.
Yang Shuling said that Xiabu Xiabu will accelerate its development in Shanghai, and strive to open nearly 100 stores in Shanghai through 3-5 years' efforts. Therefore, Beijing and Shanghai markets are neck and neck. The number of restaurants in China will exceed 240.
At the beginning of the establishment of Xiabu Xiabu, on the one hand, it took a fancy to the broad development space of the catering market, on the other hand, it also deeply realized that the operation mode of bar table hot pot is easy to standardize and can be copied quickly, and at the same time, it can better control food safety and food quality risks.
As a leading domestic hot pot brand with a history of 16 years, Xiabu Xiabu has always insisted on direct marketing and has always regarded food safety as the top priority of its operation.
1, "There is no need for the chef to feed the hot pot bite by bite, and there is no kitchen for cooking in the store, which greatly reduces human factors and is superior to other restaurants in mode, making it easier to control food safety;
2. Xiabu Xiabu realized the centralized procurement of food supply earlier. Beef and mutton are directly purchased by the headquarters from first-class suppliers at home and abroad, and vegetables and other ingredients are also connected with agriculture and food, with green management and strict quality inspection. Thirdly, as the core of sipping, the soup base and small materials are all produced by the central kitchen, and the whole process of quality supervision and management is implemented in the production process. "
According to the analysis of industry experts, the quality and safety of sipping can be guaranteed at the core by relying on the direct mode and strict standards.
References:
Baidu encyclopedia-xiabu xiabu