Pay attention to study when doing business. You can't always expect more generous customers. Small-scale business, lost his life, only closed. A very interesting phenomenon has been discovered recently. The more stingy the boss is, the more calculating he is, the more prosperous the restaurant business is and the more generous the restaurant is. The worse the business, the faster it will go out of business. Maybe many people will think this is unreasonable. In fact, there is nothing unreasonable except marketing strategy.

The weight is not chosen to increase the quantity, but to improve the guest list. The container is getting bigger and bigger, giving customers a feeling of taking advantage. Many times, they always want to take advantage. Customers have the feeling of taking advantage, and only when their psychological needs are met can they do business. Some restaurants have chosen a generous route. They offered the slogan "Eat rice and flour for free" until they were satisfied. The intention was good, but in the end we all ate the rest.

Some people also have a good appetite. They left bowl after bowl, especially during the rush hour, occupying this position, which seriously affected the turnover rate and plummeted. On the other hand, for people who eat a lot, if the amount of noodles is less, he will consider adding side dishes or toppings, such as vegetarian chicken, poached eggs and chicken wings. In this way, my unit price will actually increase, and it will not increase the number of customers, nor will it have the same transaction rate.

Finally, let customers feel unfinished, and then next time I think about it, there will be more and more old customers. How precious it is to get a new customer now and how difficult it is to maintain an old customer. Now, if we don't master the psychology and behavior of consumers, it will be difficult for the catering industry to do it.