For the rice cake mother, she accidentally stepped on the slogan of content entrepreneurship, simply wanted to share some content, combined with her own blank in parenting at that time, and shared some experiences and opinions on parenting with her family and friends after brain supplement. It is such a seemingly simple idea that she did not find herself on the slogan of content entrepreneurship.
The positioning and target users of rice cake mother from the media are very clear, and the content meets the needs of fans. It is in this case that some investors smell the market space and commercial value, and through the intervention of capital, they have realized the smooth transformation from content to e-commerce. Through continuous exploration and analysis, combined with the arrival of the era of content payment, combined with e-commerce segmentation, expand user demand.
I have also seen the case analysis of rice cake mother on the 72 WeChat editor, and I also learned from the analysis that I hope it will help you.