Under armour, Chinese name "Andema", was founded in 1996. Is the originator of tight-fitting functional sportswear in the United States, mainly producing sports accessories such as sports shoes and sportswear, as well as casual clothes. Although compared with other big brands of sports equipment, Nike and Adidas, Andema is a younger brand, but its products are good in style and quality, which has won the love of many consumers.
Under armour leads the trend of producing tight-fitting sports equipment made of sweat-absorbent polyester yarn. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Andema released a football brand with the slogan "Click Click".
The Development History of Under armour Company
This very successful company was founded by former Maryland football star Kevin plank on 1996. Tired of the painful feeling that cotton TEE was soaked by sweat after exercise, Kevin plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise.
Then he immediately persuaded college football teams in two hot cities to buy his equipment: Georgia Institute of Technology (in hot and humid Atlanta) and Arizona State University (in Phoenix, near the desert). Then the NFL team Atlanta Falcons also put on this brand of equipment. Since then, more and more teams have chosen UA equipment, including most NCAADivision 1-A football teams. At the same time, the company also designed and manufactured many equipments for other sports.
The headquarters of Andema is located in Baltimore. In 2003, the company began to advertise with the theme of "Warriors", and their slogan was "We must protect this house" (this slogan is still in use today). In 2004, Andema designed uniforms for the Maryland Water Turtle Football Team and distributed advertisements featuring the team's coach Ralph Frigan.
Reference to the above content: Baidu Encyclopedia-Andema