Version:11.13.5438+0

Device: iPhone XS

Operating system: iOS 13.6.

Time: August 29th, 2020

Slogan: Collaboration is seamless.

Introduction: Simple and efficient team cooperation software.

Product description: Teambition is a teamwork tool. Based on the project, it provides basic applications and plug-in functions such as task, sharing, file, schedule and group chat. , so that teams can participate in collaboration anytime, anywhere.

According to the Insight into the Development of Enterprise Mobile Office Platform in China released by iResearch 20 18, combined with the PEST analysis model, the following analysis is made:

Politics (politics)

It can be seen from the relevant policies formulated by the state that the government is actively encouraging the development of mobile office.

Economy (economy)

Data show that from 2065438 to 2006, there were 87.054 million market participants in China. It can be seen that the stock and incremental market potential of the mobile office platform is huge. Moreover, in the chart, in 20 16 years, the proportion of computer and internet use in China has reached 99.0% and 95.6%. Especially after the outbreak of the epidemic, how to cooperate efficiently has become a solution that enterprises are struggling to find under the condition of as little contact as possible between people.

Society (society)

Socially, China has a market of 65.438+38 billion people. In the consumer market, judging from the market value of enterprises, China already has the strength comparable to its European and American counterparts. However, in terms of corporate services, it is far weaker than the European and American markets. It can be seen that the proportion of enterprise information office in China is very low, and there is still great market potential for enterprise service.

Technology (science and technology)

Technically, 926,000 mobile communication base stations were added in 20 16. Moreover, it has begun to vigorously promote 5G, making it possible for netizens to surf the Internet anytime and anywhere. This also provides the most basic conditions for mobile office instant messaging, high-quality telephone or video conferencing.

Moreover, in the traditional office environment, enterprises will establish multiple independent office systems according to business needs, and such office systems can only run on PCs. When employees are not at the computer desk, they can only communicate through social software similar to WeChat, which leads to low communication efficiency.

According to the data of Baidu Index on August 29th, 2020, do the following analysis.

For the above data performance, the individual gives the following views:

From the perspective of gender, the proportion of male users is much larger than that of female users, which is about 30% higher. Personally, this may be mainly because of the industry in which users are located. This shows that there are far more male employees than female employees in the industries used by Teambition.

In terms of age, because the software is teamwork software, it will be mainly for professionals. But for people over 40 years old, they have rich work experience and have formed a set of project management processes. Teambition was released on the app store on 20 13, so it is not worth the loss to ask them to spend a lot of time and energy, give up their work experience and learn to use Teambition for teamwork.

In terms of interest distribution, users have no obvious preference for hobbies. Here I have the following two guesses: first, there is no obvious correlation between the work content of Teambition users and these hobbies. For example, it is difficult for the two professions, chef and police, to intersect. Second, because Teambition users have various interests, but there is no obvious bias. For example, the internet industry has e-commerce, internet finance, entertainment and other directions. Personally, I prefer the second guess.

From the distribution of users' provinces, users are mainly concentrated in Guangdong, Shanghai, Beijing, Zhejiang, Jiangsu and Sichuan. From the perspective of cities, it is found that users are mainly concentrated in first-tier or quasi-first-tier cities. This shows that the users of Teambition are mainly concentrated in densely populated and economically developed cities and regions.

As can be seen from the demand diagram, users often search for similar office software while searching for Teambition. Personally, according to the demand diagram, we can determine the competing products of Teambition. In other words, when users search for Teambition, they often find it, and when Teambition's performance is not as good as expected, users will invest in these products.

From the search index, it can be found that the keyword fluctuates periodically with a period of 7 days, and when it is lower than the average, it usually falls on weekends or national legal holidays, so it can be inferred that users have a clear holiday time. During the epidemic period, especially at the beginning of the epidemic, the search index increased obviously, indicating that Teambition has become a tool to meet the needs of users' telecommuting cooperation when communication between people is difficult after the epidemic.

According to the above chart and analysis, the following summary is given:

So I infer that the main population is young professionals in new industries, such as the Internet industry, and there may be some students at school.

In view of the above summary, I give the following usage scenarios.

According to the Carnot model, user needs are divided as follows.

According to official website's pricing strategy, Teambition mainly targets two types of users: individual users and enterprise users. Individual users can use the product for free. For enterprise users, the product has launched three schemes, namely, enterprise version (399 yuan per person per year), flagship version (699 yuan per person per year) and private deployment version.

User login is a prerequisite for opening the project management team. The login interface can be divided into three parts from top to bottom: server selection, software introduction and login mode selection.

1 & gt； There are two options for server selection: China server and overseas server. By default, the China server is selected. According to the data about Teambition in Master Cicada, Teambition's main business is in Chinese mainland, but there is still a small part of its business in countries and regions around Chinese mainland, such as Macau, Hongkong, Taiwan Province Province and Viet Nam. The choice of overseas servers undoubtedly provides the basic conditions for this part of the business.

2> In the software introduction section, there are always three introductions: product positioning, project functions and to-do functions. Among them, the project function and to-do function directly reflect the core functions of Teambition and the types of users it faces. In other words, it provides project management function for team users and to-do function similar to to to-do list for individual users.

3> In the login mode section, three authorized login modes have been provided, without mentioning the login mode of mobile phone or email. The authorized login modes of WeChat and Nail directly consider the authorized login modes of most users, and the authorized login modes in 1 1 are provided after clicking more buttons. Personally, Teambition users don't need to temporarily register their accounts on Teambition at all. This fully reflects the efficiency of collaborative office software. Even when logging in by mobile phone, users only need to enter their mobile phone number, and then they can get the SMS of login verification code to log in.

After logging in to Teambition, the first thing that appears is the project interface. In the project interface, there are two new project buttons, one in the upper right corner of the page and the other at the bottom of the project list. The button in the upper right corner avoids the operation of sliding down to create a new project when there are too many participating projects.

Click the New Project button, and you can see that the system has provided some commonly used project templates. If there is no suitable template, you can click View All Templates to enter the project template interface.

In the project template interface, templates are divided according to usage scenarios, with 12 usage scenarios and 54 templates. So many templates are enough for users to create and use projects in most cases. When selecting a template, users can click on the template to view the information of the template, including its description, template workflow, applications and plug-ins.

Because the project in Teambition is created according to the template, and the structure and tasks in the project will be different under different templates. Therefore, here I only take the tasks in the "Task Workflow" template as a case for analysis.

First of all, after the project is created, there will be several preset tasks in the project as examples for users to understand the template. These examples avoid the situation that users are at a loss when they see a blank after creating a project.

In the task list interface, you can view the number of tasks in different states by swiping left and right. For example, I can view the tasks in progress by swiping left and right on the screen. When you slide to the far right, a button to add task status will be displayed.

Click the More button, and the task status editing menu will pop up, providing editing, adding and deleting options. The buttons here are not for a specific task, but for all tasks in a certain state. For example, if I click Delete in the above figure, all tasks in Pending status will be deleted.

Click the text or blank part of the task to enter the editing interface of the corresponding task. In this interface, users can modify the detailed information of tasks, such as subtasks, task priorities, task recipients, etc. In addition, in this interface, members can leave messages under tasks, and even associate files, dates, etc. This makes the task description more specific, and even if there is deviation in the task description, it can be corrected in time by leaving a message.

Suggestion 1:

Question: Click the task add button, and there is a creation location selection in the upper left corner. Personally, I don't think you can click here or don't have this option because clicking here will create a task under other projects. This is inconsistent, and normal people use logic. After clicking Show All, you can edit the task in more detail. For example, I operated in the project' Task Workflow', but in the end I created a task in the' Agile Development' project.

Suggestion: The function of adding tasks can only be created within the project, and the created task location can only be selected under the current project. The specific implementation can be to set the button to a non-clickable state at the above-mentioned task creation position.

Recommendation 2:

Problem: There is a box button at the far left of a single task button. Click this box button to pop up a shortcut task status selection menu. Click the option below to change the status of the task, but because the check box on the left is too small, or it is difficult for me to click the box button accurately when using this function.

In view of this, I give the following suggestions:

? Scheme 1: Cancel the function of clicking the box to jump out of the quick task state change. When users click on a task, they will only enter the task editing interface, and there is already a task status change button in the task editing interface, which can reduce the confusion in the use process.

? Option 2: Change the original task button into two independent buttons, as shown above. In this way, when the user clicks the box button to change the task state, the possibility of accidental touch can be reduced.

I tend to choose 2.

Recommendation 3:

Problem: There are two buttons in the task editing interface to provide the function of changing the task status. Putting two buttons with the same function here can't improve the efficiency of editing with Teambition task. On the contrary, the state change button in the form of ""in the upper right corner does not make the user understand that the function of the button is self-evident, but it will increase the user's understanding burden, such as "send".

Suggestion: It is too repetitive to put two buttons with the same function in the editing interface. You can remove the status change button in the upper right corner.

It has been seven years since the product was put on the shelves in June, 20 13 to August, 2020, and there are many iterations of the version, so I collect the updated contents of the version from near to far, and the updated contents do not include optimization.

Conclusion: It can be seen from the iteration time that the version of Teambition is updated quickly. Generally, a version iteration is conducted every 2 weeks. This also ensures that the product can reasonably produce corresponding reactions after receiving user feedback.

From the contents of the version update, we can know that Teambition may develop in the following directions:

According to the SWOT analysis method, I draw the following conclusions:

Advantages: the interface elements are concise and clean. In Teambition, most of the content is in the style of black characters on a white background. This makes the product simple and clear when using, and users are not easily disturbed, which improves the working efficiency of users. The product supports a variety of third-party logins, allowing users to use the software normally without registering an account when they first contact Teambition. And the customer acquisition cost is reduced.

Disadvantages: Teambition is a SaaS product. Moreover, most users are concentrated in first-tier or quasi-first-tier cities, and it is difficult to develop in other places such as second-tier cities. Moreover, products such as Teambition have fixed content forms, and many products are difficult to get rid of.

Opportunity: Due to the epidemic, online office began to rise. As a product of team efficiency, teamwork has received more attention to some extent. At present, there are no giants in this field in China, and the market is still very large.

Threat: Teambition mainly faces enterprise users and individual users. As far as individual users are concerned, Teambition tends to play the role of a to-do list. But there are many such products on the market, and the operation mode of these products is simpler than Teambition. In terms of enterprise users, Teambition also has some powerful rivals, which overlap with it, such as nailing.