The activity of signing books by famous forum belongs to one of the propaganda methods of hospital culture construction. The so-called hospital culture is the reflection of hospital values in its guiding ideology, business philosophy, management style and behavior. Specifically, it refers to the sum of values, basic beliefs, management system, code of conduct, work style, humanistic environment and ways of thinking and behavior that are gradually formed in a certain national cultural tradition and regional cultural characteristics. Its basic contents include hospital training, hospital emblem, hospital song, hospital slogan, hospital spirit, service concept, hospital goal, development strategy and so on. Hospital culture includes four levels: material culture, institutional culture, behavioral culture and spiritual culture. Hospital culture has the characteristics of times, humanity, inheritance and communication. Therefore, the famous forum signing activity is one of the propaganda means in hospital culture construction.