(2) product concept. That is to say, under the premise that consumers will choose high-quality products, enterprises focus their marketing activities on improving product quality, and firmly believe that as long as enterprises can improve product quality and increase product functions, they will attract customers without paying attention to other sales methods.
(3) sales philosophy. Also known as the concept of sales promotion, it is the guiding ideology of sales-oriented enterprise management, with how to sell as the center and sales as the core of enterprise management activities.
(4) marketing concept. It is the guiding ideology of enterprise management with consumer demand as the center, what consumers need as the center, and finding and satisfying consumer demand as the core of enterprise management activities.
(5) Social marketing concept. The concept of social marketing is a new concept that appeared in 1970s. It emphasizes that the goods and services provided by enterprises to the market should not only meet the individual and immediate needs of consumers, but also meet the long-term interests of consumers as a whole and the whole society.