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Xu Heyi's resignation is an epoch node in the development history of BAIC Group.
Xu Heyi joined BAIC Group in 2002 and served as Deputy Secretary and Vice Chairman of the Party Committee of BAIC Holding Company. In 2006, he was promoted to Party Secretary and Chairman of BAIC Holding Company. During Xu Heyi's tenure, he completed the establishment of two joint venture automobile companies, Beijing Hyundai (2002) and Beijing Benz (2005).
In terms of independent brands, BAIC New Energy and BAIC Automobile have begun to take shape under the leadership of Xu Heyi. At the end of 20 19, the "Beijing" brand was officially released, which announced that Beijing Automobile had completed a brand-new transformation.
Looking back on 14 years when Xu Heyi dominated BAIC, BAIC gained a firm foothold in the car market, upgraded the "old foundation" of off-road vehicles, occupied a place in the new energy market, and also opened up an intelligent new energy brand ARCFOX. The production and sales volume of BAIC Group also increased from 680,000 vehicles in 2006 to 2.26 million vehicles in 2065,438+09.
From independence to joint venture, from cars to SUVs and off-road vehicles, from traditional fuel vehicles to new energy vehicles, today's BAIC Group has a clear strategic layout and is in an orderly transition to the new four modernizations of automobiles.
When it comes to the evaluation of Xu Heyi, what impressed Zhi Jiajun most was the speech made by Rong Hui, Assistant President of BAIC Group, at a forum on 20 14.
Rong Hui said:
"In the history of automobiles, there are three landmark figures: Carl Benz, who invented automobiles; Henry Ford who invented the assembly line; Toyota Ichiro, the inventor of lean production. But they are all figures in the automobile 1.0 era. The future car belongs to the 2.0 era, and the world should remember Xu Heyi, chairman of BAIC Group. "
This evaluation of Xu Heyi was once controversial.
At that time, the position of BAIC in China's automobile industry was expected by the outside world, but it was more criticism.
In the global automobile industry, BAIC and Xu Heyi are not strong.
Of course, Xu Heyi's work in BAIC is obvious to all, but there are still some problems that need to be adjusted and improved by his successor. Among them, the most crucial thing is the "unbalanced" state in which the joint venture brand is strong and the independent brand is relatively weak.
According to official data, the overall sales volume of BAIC Group in the first half of this year was 896,000 vehicles, including 325,000 vehicles from BAIC Futian, 284,000 vehicles from Beijing Benz and Fujian Benz, and 235,000 vehicles from Beijing Hyundai. The sales volume of four joint venture car companies of BAIC Group accounted for more than 90%.
The disadvantages of this situation, Xu Heyi himself is very clear, strengthening the strength and value of independent brands, has always been his goal. He also publicly stated: "For BAIC, the joint venture brand is like a son-in-law, and the independent brand is like a son."
Therefore, Xu Heyi personally spoke for BAIC and announced the strategy of developing its own brand. In recent years, the development of Beiqi New Energy and Beijing brand is the result of the continuous implementation of this strategy.
But does this mean that Xu Heyi can be called the "fourth person" in the automobile industry after Karl Benz, Henry Ford and Akio Toyoda?
In Zhi Jiajun's view, in the current era of intelligent networking, the most qualified person to undertake this title should probably be elon musk, the founder of Tesla. Whether it is the pioneering value of the new energy market, the technological achievements in the field of autonomous driving, or the feedback from the consumer market, Tesla is now a well-deserved "new force 65438 +0".
"Overtaking in corners" is still the goal and slogan of most brands, but it has become a reality for Tesla. Successfully surpassed the century-old automobile brand and occupied the champion position in the global Zhilian new energy automobile market.
Even if we look at the domestic automobile industry, BAIC's achievements are not the most outstanding.
The three "central enterprises" of FAW Group, Dongfeng Group and Changan Group occupy the "C position". SAIC Group and Guangzhou Automobile Group are also strong, and private enterprises Great Wall, Geely and BYD are also among the first-line independent brands.
In particular, Xu Liuping, who has made great contributions to Changan Group, joined FAW Group and successfully brought a brand-new Red Flag brand, is the most "red" car industry leader at present.
To sum up, Xu Heyi is regarded as the "fourth person" in the global automobile industry, regardless of whether it was exaggerated at that time.
But it actually represents the expectations of Beiqi people.
We should certainly affirm Xu Heyi's contribution when he steps down as chairman of BAIC Group. At the same time, we should also see what challenges BAIC will face after the "Xu Heyi era".
According to last year's revenue data, Beijing Benz's revenue in 20 19 reached158.2 billion yuan, accounting for 88% of BAIC's total revenue. In the same period, the revenue of independent brands was only 65.438+096 billion yuan, the gross profit was negative 4.73 billion yuan, and the loss increased by 34.5%.
This shows that the profit core of BAIC Group is still firmly occupied by joint venture brands, and the business losses of independent brands are still expanding. In addition, the COVID-19 epidemic has a great impact on the sales volume of the automobile market, which brings great challenges to the future road of BAIC Group.
For these, even Xu Heyi himself said at the management meeting in the middle of this year: "In the second half of the year, the difficulties and challenges we face are still enormous, and our own problems and risks are still accumulating."
Xu Heyi was succeeded by Jiang Deyi, chairman of Jinyu Group, whose previous business involved furniture manufacturing, building materials manufacturing and real estate, and had little connection with the automobile industry. This time, as the chairman of BAIC Group, his burden is really not light. The most important thing is to strengthen his own brand.
At present, BAIC Group has made continuous efforts in the fields of new energy vehicles and intelligent networking technology, and its independent research and development capabilities in cloud platform construction, autonomous driving technology and car networking services have been continuously improved. It can be said that Xu Heyi has set the tone for the future development direction of BAIC Group and made a good start.
How the new chairman Jiang Deyi "breaks the game" again on the basis of his predecessor will be the key to the next development stage of BAIC Group.
Who will be the fourth person in the world automobile industry? Today, many people have candidates for this historical position.
They are brave creators. They may be the younger generation.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.