According to Baidu Encyclopedia, Tustin China Hamburg was founded on 20 12 and its headquarters is in Fuzhou, Fujian. Tasting is a new national cultural catering enterprise which takes Hamburg as the taste carrier and expresses China temperature and China culture with China taste. "To be a fast food brand with temperature" is the initial intention of tasting to build a brand. Product innovation has always been the brand foundation of tasting. Tasting meeting has set the lofty goal of "redefining western-style hamburgers in China way, conveying China culture with China flavor, and letting the world know and fall in love with Fort China".
20 12 tasting brand was born, and the first store settled in Nanchang. 20 15 try internet marketing route. 20 17 tasting will launch the "hamburger+pizza" dual-category product model, and actively explore the road of corporate branding. In 20 18, the core competitiveness of tasting products "hand-baked bread" came out, taking Chinese pastry making technology as the soul, and redefining Hamburg in China way. 20 19 Tasting will create a brand-new category "Hamburg, China", shoulder the mission of inheriting culture with products as the carrier, and re-plan the brand positioning. In the same year, the "Oriental Taste Awakening Plan" was launched, and Chinese hamburger embryos were matched with Chinese fillings to create China people's own hamburger brand.