"Nissan" is the phonetic form of the Japanese word "Nissan" and the abbreviation of Japanese industry, which means "aiming at the tomorrow of people and cars". Its graphic trademark is to put Nissan on a fiery sun, which shows the company name concisely, highlights the image of the country where it is located, and is unique in the automobile trademark culture.
Another trademark of Nissan is "DATSUN", which is designed according to DATSUN's initials "D". This car is called Gongzi in Japan, and it is also the most exported car to China. "datsun" brand cars are very famous, such as "rickshaws in Meiji period, bicycles in Taisho period and datsun in Showa period". Therefore, cars such as Gongzi brand, Guifuren brand, Guiguan brand and Horizon brand are all called "datsun" brand when they are exported.
The first car produced by Nissan Motor Company was called Tuotu. The trademark "DAT" was adopted at that time. Later, a small car was produced, named Datson. Because the pronunciation of "SON" in English is the same as that of "loss" in Japanese, it was renamed "DATSUN". The word "sun" symbolizes an energetic child and is more suitable for models. "Dart" is the pronunciation of the Japanese word "Tuotu", which means a rabbit that runs very fast, in order to compare the car running fast.
After decades of development, Nissan has become the second largest automobile company in Japan, and its annual automobile output ranks fourth in the world, making the "expanding the soil" of that year a "swift horse". The advertising slogan "There are swift horses in ancient times, but there are Nissan cars today" not only shows the high quality of Nissan, but also shows their self-confidence and self-improvement spirit.