The persistence of Koreans is reflected in Samsung's attitude towards the China market.
Over the past three to five years, Samsung Mobile has been trying to find a way to "return to China".
Gao Feirui's thought has always disagreed with the slogan of Samsung mobile phone, because Samsung mobile phone is not like Sharp (now owned by Foxconn), nor is it like another LG mobile phone that really left the China market from "He is My Brother" and South Korea.
In fact, Samsung mobile phone has never left the China market, but in the past three to five years, due to its low market share, it was classified as someone else's statistics, which is not much different from non-existence, and basically equivalent to withdrawing from the China market.
In the world, Samsung mobile phones have dominated for many years; In China market, Nokia lost, and Samsung mobile phone reached the top. The turning point appeared in the serial explosion of Note7 in flagship machine in 20 16. As a result of a series of improper behaviors, users in China were angered and the hearts of users in China were completely hurt. From then on, they slipped into the abyss step by step and never got up again.
With the arrival of 5G, Huawei's mobile phone was suppressed by the United States, and Apple's iPhone fell behind in the 5G market, which really gave Samsung a chance with certain technical advantages. With the help of 5G mobile phones, Samsung mobile phones also rebounded slightly in the China market. It is said that this year's phased market share is close to 3%.
However, it is estimated that this new spark is only a flash in the pan, because the explosion of Samsung mobile phones has come back again, which has cast a psychological shadow on Samsung potential users in China.
According to a recent report by China Business Daily, on August 23rd, Ms. Liu, a Samsung mobile phone user who lives in Anzhuque Street, got up and put her Samsung mobile phone on the bedside table to charge. At about 1 1 in the morning, she returned to the bedroom from the kitchen and found that the mobile phone had exploded, the fuselage had fallen to the ground, batteries and black battery fragments were scattered beside it, and the bedside table and wall also had obvious burning marks.
Ms Liu's Samsung mobile phone is old. It's been used for five years, and it's time to change it. However, this mobile phone explosion once again uncovered the old story of Samsung's mobile phone explosion, which stimulated the nerves of users in China, made Samsung's mobile phone worse in the China market, and once again aggravated the questioning attitude and distrust of consumers in China.
Interestingly, in dealing with this matter, it can be seen that Samsung mobile phone did not learn from the Note7 explosion in that year, or turned a blind eye to ignoring users and procrastinating blindly-in fact, although the mobile phone explosion was big, it handled and understood things better, and if it was handled well, it could eliminate the impact; If it is not handled properly, it will be enough to knock down towering buildings-although Samsung mobile phones are no longer tall buildings in the China market.
What makes Ms. Liu upset and helpless is that it has been more than a week since things happened, and Ms. Liu has never received a reply from Samsung's mobile phone. Perhaps, Samsung's mobile phone just wants to be cold-treated, and it doesn't want to face it at all, and it doesn't want to reply.
Things happened, which is very important; What is more important is the attitude of handling and treating things. If Samsung's mobile phone can't handle this mobile phone explosion, maybe all previous efforts and the market situation that has just improved will be returned to its original shape and everything will return to zero.
Shouting slogans a thousand times is not as good as doing one thing in a down-to-earth manner, implementing the concerns of a victimized consumer and making her satisfied. The previous lesson is profound enough. If Samsung mobile phones want to get along in the China market, they hope to learn a lesson and not let consumers have negative emotions, because emotions are contagious.
August 3, 20201