Before talking about the ways and skills of powder promotion, I have to tell all the new media people that there is a pit that they should never step on. This pit is "mutual powder". Why did you take this out first? Because the behavior of mutual pollination is harmful.
It seems that in order to speed up the growth of vermicelli, fans are growing everywhere, but they are unconsciously monitored by the platform system. For example, all your fans will have the content dynamics in the recently released content.
For this kind of dynamic, the platform system will automatically identify it. Once the platform targets you and punishes you, it will be difficult to calculate this account.
Today's headline platform has announced in early April that it will resist mutual powder behavior. The purpose is to purify the platform environment and create a good platform ecology. Don't step on it.
The first way to increase the powder is the micro-headline.
The characteristics of micro-headlines are: unlike writing a long story, the text is concise and easier for readers to read. This is the advantage of micro-headlines.
The fastest way to increase the number of micro-headlines is to rub the hot news of positive energy and increase the search volume and recommendation volume with the help of hot spots. There is a key point here, that is, "rubbing" but not completely dealing with it, which is plagiarism.
"Ceng" is a hot topic, but the micro-headline content must have its own debate point of view. This view must be clear about love and hate, and it must not be a swing view. This will increase your IP staff, and readers also like people who stand firm.
Yan Fu once did an experiment with this method. The reading volume of a hot news in five hours exceeded 3 million, and the number of fans increased by more than 400. Therefore, micro-headlines are a good way to increase powder.
The second channel is Wukong question and answer.
The advantage of Wukong Q&A lies in the huge base users of the platform. There are always some groups who want to know an answer, so when they seek an answer, they will get the answer through intelligent push.
For example, the answer I answered today, if someone from the media wants to know how to increase the powder, then as long as he searches, my answer will be intelligently recommended to him. There are always hundreds of millions of users on the whole platform who need your content, so Wukong Q&A is also a good channel to increase powder.
Vertical content is the basis of increasing fans' stickiness and recommendation.
First of all, clarify a logic: vertical content directly affects the stickiness of fans. After the stickiness of fans is improved, they will continue to read the content and start the platform recommendation mechanism. If the platform intelligence recognizes that your content is very popular, it will continue to recommend it to more people.
Only in this way can we understand why we should keep the content vertical. If today's content deviates seriously from the day before yesterday, it is undoubtedly telling fans that you are not a professional in this field. Therefore, the micro-headlines should ensure verticality.
Wukong's question and answer should also be vertical. In order to answer questions, some individuals from the media answered questions in different fields, but they didn't know that they had lost watermelons and sesame seeds.
There is no limit to the number of micro-headlines published every day. After ensuring this content, we can express some insights from life appropriately to increase people's stability. The quantity of Wukong's questions should be answered on the basis of ensuring quality.
In fact, all original articles, videos, small videos, etc. They are all paths of rising powder, but compared with micro-headlines and questions and answers, the effect is average.
If there is a private letter you don't understand, I'll teach you my experience.