In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. When did Lexus first come to America? Eager for perfection? As a propaganda slogan, it was later used? Pursuing perfection? As the marketing motto of countries and regions in the world, until 20 13, its propaganda slogan was changed to AmazinginMotion. ?
Development of Lexus:
1In August 1983, Toyota Motor Corporation held a significant board meeting, which was the starting point of Lexus.
In six years, with an investment of 500 million dollars, Lexus was born. Lexus 1989 goes on the market. They have two models that have not been tested by the market, the flagship ls and the entry-level sedan ES, which sold 16302 vehicles that year.
Two years later, they became the best-selling imported luxury brand in the United States, and launched the third model SC Gubei. In 2000, Lexus usurped Cadillac's position as the best-selling luxury car in North America. Since that year, Lexus has never left this position.
In 2003, the sales volume of Lexus reached 259,000 vehicles, with eight different models, three of which were sports luxury cars, and about 6.5438+0.3 million vehicles with Lexus L logo were driving on American highways.
However, Lexus can only be said to have achieved initial results in the United States, but in Europe where luxury cars gather, it is still difficult to get recognition from the rich.
(Photo/Text/Photo: Pacific Auto Network Lin Hong)