Netease's anti-addiction system imposes mandatory restrictions on the length of games for underage users: 12 years old or younger (including 12 years old), working days are limited to 1 hour/day, and holidays are limited to 2 hours/day; 13~ 18 years old (excluding 18 years old), working days are limited to 2 hours/day, and holidays are limited to 3 hours/day. The anti-addiction system imposes a strict curfew on minors, and it is forbidden to play games from 2 1: 30 in the evening to 8:30 the next morning.

Netease formally established the online game division on 200 1, and its brand value has exceeded1300 million dollars, ranking among the seven largest game companies in the world.

In 200 1 year, Netease successfully launched the first massively multiplayer online game in China. In 20 15, Netease Games reinterpreted its image with the slogan of "game lovers", positioning itself not only as a game platform and service provider, but also as a "game lover" with the same flesh and blood as all players.