After the announcement of the new slogan "One World, One Dream" for the Beijing 2008 Olympic Games, public opinion responded enthusiastically. Someone asked me how to understand this slogan, and I also expressed some personal views.
I didn't participate in the exact time to discuss this slogan, but what I heard was that the proposal and establishment of this slogan was the crystallization of collective wisdom. There are 265,438+0,000 entries at home and abroad, and this slogan is probably unprecedented in previous Olympic Games.
In my opinion, the slogan of the Olympic Games should leave enough room for people's imagination, and this space has clear connotation and direction. Such a slogan can attract people's attention and keep aftertaste. Therefore, it is normal to have different interpretations and understandings of slogans, and a unified interpretation is not needed. Unified interpretation is just an original idea. Good slogans are constantly enriched in connotation and expanded in extension. For example, the slogan of Athens Olympic Games, "Olympic Games Go Home", has different meanings. Some people say that the Olympic Games were originally created by the Greeks. /kloc-after more than 0/00 years, I'm back now, finally. Some people think that the Olympic Games should begin to return to basics, and the Athens Olympic Games is the Olympic Games that truly embodies the Olympic spirit. Others say that the Olympic Games must be called Greece, and the Olympic Games should often return to Greece.
Personally, I think there are two slogans of the Olympic Games: realistic and far-sighted. When people in China raise slogans, most of them are dreamers. For example, "building a well-off socialist society in an all-round way", "New Beijing, Great Olympics" and so on. My personal understanding of "One World, One Dream" is also far-sighted. This is indeed the essence of the Olympic spirit. "One World" means that the Olympic Movement is a big family, regardless of political beliefs, religious beliefs, economic systems and cultural origins. Under the banner of the Olympics, we live together in this Olympic cycle through fair competition. Even if there is a war conflict, we can stop, declare a truce and stop fighting. We constitute a just and equal world. "One Dream", in this world, we not only want peace and development, but the highest realm we pursue is "a better world", an endless beautiful world. This is what we hope that the regular hosting of the Olympic Games and the continuous promotion of the Olympic ideal can gradually approach and realize. The "big show" during the Olympic Games is the scene and joy that our Olympic organizers want to create, and it is the common goal of all members of the Olympic family to make it last.
The slogan of the Olympic Games should not only express the demands of the organizers of the Olympic Games, but also express their worldwide understanding and pursuit of the Olympic spirit. The original "New Beijing, Great Olympics" paid more attention to the former. In other words, with the progress of the Beijing Olympic Games and the positive comments of the international Olympic Committees around the world, our understanding of the Beijing Olympic Games has been promoted to a new stage. The new slogan is a combination of the two, with more emphasis on the latter.
The understanding of the connotation of the Olympic slogan is constantly developing and should not be limited to the official interpretation of the original intention. There are 265,438+00,000 slogans to apply for, and there may be 265,438+00,000 different understandings of the new slogan. According to different understandings, but working together in the same direction, Beijing will be more and more new and the Olympic Games will be better and better. The slogan of the Olympic Games is more imaginative than the logo of the Beijing Olympic Games and the mascot of the Beijing Olympic Games to be announced in the future. It will encourage people to devote themselves to the preparations for and contribute to the Beijing 2008 Olympic Games.