The difference between New Balance and New Balance The difference between New Balance and New Balance
"New Balance" and "New Balance" are two brands of goods! The relationship between the two can be compared with "predecessor" and "afterlife". "predecessor" is fake and "afterlife" is an American brand directly operated by a real American company.
In other words: "New Balance" is a domestic brand, and now it has nothing to do with New Balance; "New Balance" is a product authorized by American New Balance Company.
Let's talk about the "previous life" and "afterlife" of these two brands in detail:
In the 1990s, American New Balance entered the China market, which was very unique because of a big "N". "New Balance" is the name used by the exclusive agent of New Balance in Chinese mainland. Later, this agent secretly expanded production behind the head office in the United States, and produced a large number of retro shoes with the word "N" printed on them in China, which made great profits. Because the agent seriously violated the dealer rules, American NEW BALANCE Company cancelled its exclusive agency right, but the trademark "New Balance" was registered in China by the agent.
New Balance, which can be bought on the street 150 yuan, is no longer a good brand that hinders consumers' taste. Consumers who once paid high prices think it is worthless and even cheated, which has dealt a devastating blow to the high-end and fashionable brand image established by New Balance in China. Coupled with the registered Chinese trademark, New Balance's efforts in China were destroyed and it had to withdraw from the China market in a short time.
However, the huge market in China made New Balance re-enter China in 2003, canceled its agency and directly operated its business in the mainland market. New Balance re-registered the trademark of "New Balance". "New balance" literally conforms to the English name, and also contains the meaning of nirvana rebirth. At present, the price of "New Balance" is basically above that of 500 yuan, so it will not be too low.
What's the difference between New Balance and New Balance?
1, newbalance and New Balance are transliteration names of New Balance in China. Before 2003, the new Byron was used. New Balance is the use name after 2003.
2. New Byron used to be the agent of "newbalance" company in China, and now it is the brand of China shoes. Moreover, New Balance is an out-and-out domestic brand, not an agent of New Balance.
3. Just because newbalance re-entered the China market in 2003 and used the logo of "New Balance" for publicity, people mistakenly thought that New Balance was the agent of New Balance.
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1, New Balance, 1906 The brand founded by Mr. William J. Riley in Boston, the marathon city in the United States, is known as the "president's jogging shoes" and "the king of jogging shoes" in the United States and many countries.
2. New Balance has its own unique culture: it insists on producing shoes with various widths and heights. This is a design based on human nature and the most basic care, which brings the most comfortable and intimate shoes to every consumer.
reference data
NewBalance-Baidu encyclopedia
NB lost the case and lost the Chinese name "New Balance"-People's Network.
What's the difference between New Balance and New Balance?
New Balance is an American sports brand. It first entered the Chinese mainland market in 1990s. At that time, its Chinese name was New Balance, which was contracted by Fujian Yangjiang Industry. However, due to the contradiction between newbalance and Yangjiang, it withdrew from the mainland market, and the brand name "New Balance" was registered to continue to produce shoes similar to New Balance.
Therefore, when newbalance returned to the mainland market in 2003, it was no longer possible to use this Chinese name, and finally it was changed to "New Balance". Around 20 13, with the popularity of newbalance shoes, many cottage brands like New Balance Leading, New Byron and New Beilun began to emerge.
The similar appearance (commonly known as N shoes) confuses many consumers who are not very clear. To put it simply, New Balance is an American sports brand, New Balance is a China brand (registered after all), and New Balance is generally a cottage brand.
New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries. Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products.
The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise. "New Balance" encountered trademark infringement litigation in the domestic market.
2065438+On April 24, 2005, Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliated company of American New Balance Company in China, infringed on the exclusive right of others to register the trademark "New Balance" and had to compensate the other party for 98 million yuan.
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New Balance Company has its own unique culture: it insists on producing shoes with various widths and heights. This is a design based on human nature and the most basic care, which brings the most comfortable and intimate shoes to every consumer. New Balance does not sign contracts with sports stars.
Because shoes suitable for stars may not be suitable for most consumers, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".
New Balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe. New balance is a private company, not a listed company, which can have more room for development; At the same time, it is easier to inherit the company culture.
For a long time, New Balance has been committed to shoemaking technology. Today, a brand that has gone through 1 10 years is still developing more ergonomic shoes with emerging technologies.
Taking the pursuit of extremely comfortable feeling of wearing shoes as the goal, combined with the feeling of popular design, New Balance has become a perfect representative of retro and innovation. As a global sports brand leader, New Balance adheres to the enterprise spirit of high standards of ethics, 65,438+0,000% customer satisfaction and teamwork, and makes continuous innovation and progress in scientific and technological materials, product appearance and comfort, and makes unremitting efforts to maximize the sports potential of each athlete and enjoy a balanced and comfortable life.
Another major feature of New Balance, which is different from other sports brand shoes, is the variety of sizes-New Balance offers the same size and different widths, including narrow, standard and wide styles, and there are different degrees of subdivision in narrow and wide styles, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance can become the second largest sports shoes brand in the United States and even beat Adidas and other brands in this extremely market-oriented country is because the company can accurately locate the market.
It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will pay attention to the comfort and protection of feet from the appearance of shoes, and at the same time have strong purchasing power. And because of its unique positioning, it hardly shares the market with several other shoe giants.
Reference materials; Baidu Encyclopedia-New Balance
What's the difference between New Balance and New Balance?
New Balance and New Balance also have a story about "afterlife" and "predecessor". This "newbalance" was once the name used by an exclusive agent of the American "New Balance" company in Chinese mainland. When the American head office discovered the situation, it cancelled the exclusive agency of this company, but during this period, the trademark of "New Balance" has been registered in China by this agency. Therefore, when the American company "newbalance" returned to the China market in 2003, newbalance finally made up its mind to break its wrist and change the Chinese label from "New Balance" to "New Balance". "New balance" literally conforms to the English name, and also contains the meaning of nirvana rebirth. Now the American head office has cancelled the agency and directly operated the business in the mainland market. "newbalance" is no longer the brand of "New Balance", and the shoes it sells are no longer the goods authorized by American companies. "New Balance" has opened 22 stores since it entered the Beijing market in 2003, and the prices are basically above that of 500 yuan, so there won't be too low prices.
From the above explanation, we can easily understand that New Balance was actually the agent name of New Balance in China before 2003. At that time, the name was used when the agent registered, and at that time, behind the head office in the United States, the agent produced a large number of retro shoes printed with the word "N" in China. It is no exaggeration to say that all the shoes bought before 2003 were fakes. Fortunately, there is no windtight wall in the world, and things have finally been known by the United States and the agency of NEWBALANCE has been taken back. In 2003, it began to re-enter China, which was directly taken over by the American head office and re-registered as "New Balance". Today, many people confuse New Balance with New Balance. And these two are only the relationship between "previous life" and "afterlife". Moreover, the "predecessor" is fake, and the "afterlife" is the real American brand company directly operated by the United States. The Chinese name of NEWBALANCE is "New Balance" to tell consumers that wearing shoes is about balance, so that everyone can put on comfortable shoes and find the most suitable shoes, and NB has shoes suitable for everyone.
What's the difference between New Balance and New Balance?
The difference between "New Balance" and "New Balance";
1, different brands.
New Balance and New Barron belong to two brands, and their prices are different. New Balance is generally more expensive than new Barron.
2. New Balance is the former agent of New Balance in China.
New balance is domestic. Used to be the agent of New Balance in China. Now the two companies are split, and the English name is "New Balance". New Balance is an American orthodox running shoe.
3. The signs are different.
Regarding the logo, there is an "n" on the shoe. This "n" is different, one is dynamic and the other is solid.
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The relationship between "new balance" and "new balance";
The Chinese name of "New Barron" is "New Barron", which was originally the Chinese name of "New Balance", but it doesn't matter now. At the end of last century, New Balance entered the China market and was greatly welcomed. At that time, New Balance Company decided to use New Balance as its Chinese translation.
However, the good times did not last long. When New Balance gradually expanded its market scale in China, manufacturers in Yangjiang, Guangdong Province privately expanded their production and sold at reduced prices. Moreover, Yangjiang Youlian Shoes Company registered the Chinese trademark "New Balance". After losing the trademark, the brand image and positioning that it had been operating for many years were also broken by cheap goods all over the street, and "New Barron" withdrew from the China market in 2002.
Later, in 2003, "New Barron" re-entered the China market through the agency system, and in 2006, "New Balance Company" was established. After that, "New Balance" once again fell into a commercial dispute and was finally sentenced to infringement. At this point, "New Barron" once again lost its Chinese trademark.
Sogou encyclopedia-new balance
The difference between New Balance and New Balance
What's the difference between New Balance and New Barron? Seeing this problem, I think many friends should also be confused. Is there any difference between these two brands? Some people may mistakenly think that this is the same brand, but the expression in the text is different. For example, when translated from English, there will be many similar meanings. In fact, I have made similar mistakes before, thinking that New Balance is no different from New Barron. Later, I found out that the idea was completely wrong. In order to prevent more people from being like me, I specially compiled this article today to help you distinguish between New Balance and New Barron and see what it is!
Speaking of New Balance and New Barron, there is also a story of "afterlife" and "predecessor". This "newbalance" was once the name used by an exclusive agent of the American "New Balance" company in Chinese mainland. When the American head office discovered the situation, it cancelled the exclusive agency of this company, but during this period, the trademark of "New Balance" has been registered in China by this agency. Therefore, when the American company "newbalance" returned to the China market in 2003, newbalance finally made up its mind to break its wrist and change the Chinese label from "New Balance" to "New Balance". "New balance" literally conforms to the English name, and also contains the meaning of nirvana rebirth. Now the American head office has cancelled the agency and directly operated the business in the mainland market. "newbalance" is no longer the brand of "New Balance", and the shoes it sells are no longer the goods authorized by American companies. "New Balance" has opened 22 stores since it entered the Beijing market in 2003, and the prices are basically above that of 500 yuan, so there won't be too low prices.
From the above explanation, we can easily understand that New Balance was actually the agent name of New Balance in China before 2003. At that time, the name was used when the agent registered, and at that time, behind the head office in the United States, the agent produced a large number of retro shoes printed with the word "N" in China. It is no exaggeration to say that all the shoes bought before 2003 were fakes. Fortunately, there is no windtight wall in the world, and things have finally been known by the United States and the agency of NEWBALANCE has been taken back. In 2003, it began to re-enter China, which was directly taken over by the American head office and re-registered as "New Balance". Today, many people confuse New Balance with New Balance. And these two are only the relationship between "previous life" and "afterlife". Moreover, the "predecessor" is fake, and the "afterlife" is the real American brand company directly operated by the United States. The Chinese name of NEWBALANCE is "New Balance" to tell consumers that wearing shoes is about balance, so that everyone can put on comfortable shoes and find the most suitable shoes, and NB has shoes suitable for everyone.
New Balance also stated that the two brands are not related to each other, and "New Balance" and "New Balance" are products of two brands. As for why there is an "N" on the shoe, it shows that this "N" is different, one is dynamic and the other is three-dimensional. New Balance brings you the best jogging shoes.
How to distinguish New Balance from New Balance?
Friends who like newbalance New Balance should go to domestic counters or choose online genuine sellers. More than 95% of NBS sold online are fakes in various names. The quality of the so-called old new balance and genuine new balance is incomparable. The original agent's new balance is just like appearance. Put it together with the real newbalance in America, and you can tell it from the temperament. The most important thing is that there is a great disparity between the comfort and quality of wearing. This kind of infringement is detrimental to NB brand, which may be the sadness with China characteristics. There are many sellers selling authentic New Balance, most of them are domestic companies, and they also use original documents. Funny cover of Vietnamese goods or something. Shenzhen is the only place in China except for a few domestic newbalance counters that originated in the United States and Britain. NB products produced by Nissan and other countries will not stay in China in large quantities. If the goods from domestic factories can be left in large quantities, the company will never allow it. It is also impossible.
I don't despise friends who choose to wear fake shoes because of vanity or poor economic strength, and each has his own choice. However, the fake NB on the market now is not mature and has a fake appearance. A discerning person can see it at a glance. It's just that they know that they are wearing fake shoes very seriously, and they are wearing them all over the street. It's very sad ... The price of NB counter is less than 30%. If it is not a sample shoe,
The difference between New Balance and New Balance
"New Balance" and "New Balance" are two brands of goods!
The relationship between the two can be compared with "predecessor" and "afterlife". "predecessor" is fake and "afterlife" is an American brand directly operated by a real American company.
In other words: "New Balance" is a domestic brand, and now it has nothing to do with New Balance; "New Balance" is a product authorized by American New Balance Company.
Let's talk about the "previous life" and "afterlife" of these two brands in detail:
In the 1990s, American New Balance entered the China market, which was very unique because of a big "N". "New Balance" is the name used by the exclusive agent of New Balance in Chinese mainland. Later, this agent secretly expanded production behind the head office in the United States, and produced a large number of retro shoes with the word "N" printed on them in China, which made great profits. Because the agent seriously violated the dealer rules, American NEW BALANCE Company cancelled its exclusive agency right, but the trademark "New Balance" was registered in China by the agent.
New Balance, which can be bought on the street 150 yuan, is no longer a good brand that hinders consumers' taste. Consumers who once paid high prices think it is worthless and even cheated, which has dealt a devastating blow to the high-end and fashionable brand image established by New Balance in China. Coupled with the registered Chinese trademark, New Balance's efforts in China were destroyed and it had to withdraw from the China market in a short time.
However, the huge market in China made New Balance re-enter China in 2003, canceled its agency and directly operated its business in the mainland market. New Balance re-registered the trademark of "New Balance". "New balance" literally conforms to the English name, and also contains the meaning of nirvana rebirth. At present, the price of "New Balance" is basically above that of 500 yuan, so it will not be too low.
The difference between New Balance and New Balance
"New Balance" and "New Balance" are two brands of goods! The relationship between the two can be compared with "predecessor" and "afterlife". "predecessor" is fake and "afterlife" is an American brand directly operated by a real American company.
In other words: "New Balance" is a domestic brand, and now it has nothing to do with New Balance; "New Balance" is a product authorized by American New Balance Company.
Let's talk about the "previous life" and "afterlife" of these two brands in detail:
In the 1990s, American New Balance entered the China market, which was very unique because of a big "N". "New Balance" is the name used by the exclusive agent of New Balance in Chinese mainland. Later, this agent secretly expanded production behind the head office in the United States, and produced a large number of retro shoes with the word "N" printed on them in China, which made great profits. Because the agent seriously violated the dealer rules, American NEW BALANCE Company cancelled its exclusive agency right, but the trademark "New Balance" was registered in China by the agent.
New Balance, which can be bought on the street 150 yuan, is no longer a good brand that hinders consumers' taste. Consumers who once paid high prices think it is worthless and even cheated, which has dealt a devastating blow to the high-end and fashionable brand image established by New Balance in China. Coupled with the registered Chinese trademark, New Balance's efforts in China were destroyed and it had to withdraw from the China market in a short time.
However, the huge market in China made New Balance re-enter China in 2003, canceled its agency and directly operated its business in the mainland market. New Balance re-registered the trademark of "New Balance". "New balance" literally conforms to the English name, and also contains the meaning of nirvana rebirth. At present, the price of "New Balance" is basically above that of 500 yuan, so it will not be too low.
How to distinguish New Balance from New Barron
Both newbalance and New Balance have their own logos on their shoes. New balance has n-shaped and newbarlun words, and new balance has n-shaped or nb-shaped or new balance words.
The left upper has an N-shape, but the N of New Balance is fatter with two backslashes, which is consistent with the logo of New Balance, while the N-shape of the upper of New Balance is simpler without backslashes, which is also the registered logo of New Balance and exclusive;
The English letter string on the right heel, newbalance means newbarlun, which has no special English meaning, while new balance means New Balance in English, and the pursuit of balance is the concept of New Balance;
Extended data:
New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.
Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise.
New Balance, an internationally renowned sports brand, cooperated with Fingercroxx for the first time to launch fingercroxx XNew Balance MT580 shoes! As we all know, the MT580 shoes jointly launched by New Balance X Tammy Sports Shoes X in the early years are definitely the classics of the trend sports shoes industry, which also makes the functional jogging shoes MT580 equal to the "trend". Even Stussi, unbeaten, Colette, Masterpiece, West new york, La MJC, Burn Rubber, 686, PHANTACi and other world-famous fashion companies have cooperated with New Balance to launch the MT580 joint model.