Msshe is a women's clothing brand, which belongs to Guangzhou Bofuxiu Clothing Co., Ltd. According to the inquiry of msshe official website, the brand was founded on 20 1 1, focusing on providing high-end plus-size women's clothing for plump women. Msshe's design concept is simple and luxurious in Europe and America, aiming at spreading the confident and elegant beauty of plump women, and interpreting the independence and indifferent and elegant ladylike temperament of modern plump women. The brand's main sales channels include Tmall, Taobao, JD.COM and other online platforms, and it occupies a place in Taobao's "Top 3 Plus Size Women's Wear" and "Top 50 Online Clothing Sales". Msshe's brand slogan is "I'd rather be fat than thin", which reflects the brand's pursuit of modern wealthy women's fashionable and confident life.