Time: 20 10 May 1 to 10 year 10 October 3 1, total *** 183 days Location: Riverside area between nanpu bridge and Lupu Bridge on both sides of Huangpu River in downtown Shanghai Theme: "City Make people pay more attention to healthy urban development; 3. Promote the concept of sustainable urban development, and successfully practice and innovate technologies; Seeking a sustainable urban development model in developing countries; 4. Promote the communication, integration and mutual understanding of human society. Mascot: Haibao Haibao, with the Chinese character "human" as the core idea, is matched with the sea blue representing life and vitality. Its laughter shows China's positive, optimistic, healthy and upward mental outlook; Its chest-lifting and head-lifting movements and the cooperation of hands show tolerance and enthusiasm; Its cocked thumb is a sincere invitation to friends from all over the world. The core idea of the city is created by people, and it constantly evolves and grows into an organic system. Man is the most dynamic and innovative cell in this organic system. People's lives are closely related to the formation and development of cities. With the acceleration of urbanization, the interaction between urban organic system and earth biosphere and resource system is deepening and expanding. The three organic systems of human, city and earth are closely connected, and this relationship runs through the course of urban development, and the three systems will be increasingly integrated into an inseparable whole. [Edit this paragraph] Emblem Emblem is a visual symbol that embodies the concept. The emblem of Shanghai World Expo is produced through global solicitation and expert review. The emblem looks like the Chinese character "World", which is skillfully combined with the number "20 10" to complement each other, expressing the strong desire of the people of China to hold a world-class and multicultural World Expo. The emblem is like a family of three embracing each other, enjoying each other and reflecting the harmony of the family. In a broad sense, it can also represent all mankind including "you, me and him" and express the concept of "understanding, communication, gathering and cooperation" in the World Expo. The emblem, with green as the main color, is full of vitality, adding upward, upward and bright movement and meaning, and expressing the creative passion of China people facing the future and pursuing sustainable development. [Edit this paragraph] On June 65438+February 18, 2007, the mascot 20 10 Shanghai World Expo mascot "Haibao" finally appeared, and the lovely shape of the blue mascot made everyone feel refreshed. The main image takes the Chinese character "human" as its core idea, which not only embodies the cultural characteristics of China, but also echoes the design concept of the emblem of the Shanghai World Expo. It is an innovation to take the lead in using characters as mascots in the design of international large-scale events. " "Haibao" is full of meaning from head to toe. Hair: like rolling waves, it looks lively and personalized, pointing out the regional characteristics and life source of the mascot. Face: Simple expression like cartoon, friendly and full of confidence. Eyes: big, round eyes, full of expectations for the future city. Blue: full of inclusiveness and imagination, symbolizing China full of development hope and potential. Body: Round body, showing the beautiful feeling of harmonious life, cute and playful. Fist: A thumbs-up is a compliment and welcome to friends all over the world. Bigfoot: Standing firmly on the ground, it becomes a strong support with open arms, which shows that China has the ability and determination to run the Expo well. The structure of the word "people" supporting each other also reveals the idea that a better life depends on you and me. Only when "people" all over the world support each other and people live in harmony with nature, society and people can such a city life be better. Relying on the communication platform of Shanghai World Expo, the creative modeling of "human" will surely become the auspicious symbol and cultural symbol of China Shanghai World Expo. The name comes from China. 20 10 The name of the mascot of the Shanghai World Expo is "Haibao", which means "the treasure of the four seas". The name "Haibao" is catchy, echoing the color of his body and conforming to the auspicious appellation principle of China folk customs. The name "Haibao" is inseparable from the image of the mascot, which means good luck. Haibao is the image ambassador of China 20 10 Shanghai World Expo. He welcomes friends from all over the world with warm arms and confident smile. This theme embodies the interlocking of three organic systems: people, city and earth, and this relationship runs through the whole process of urban development. The east. The reporter learned from the Shanghai World Expo Bureau that the mascot "Haibao" is based on "people" and connects the city with the earth. The city evolved from the original human settlement, and it constantly evolved and grew into an organic system. Man is the most dynamic and innovative cell in this organic system. People's lives are closely related to the formation and development of cities. With the acceleration of urbanization, the interaction between urban organic system and earth biosphere and resource system is deepening and expanding. The three organic systems of human, city and earth are closely connected, and this relationship runs through the course of urban development, and the three systems will be integrated into an inseparable whole in the future. Man is the cell and soul of the city-man endows the city with culture, individuality and creativity. With the acceleration of urbanization, more and more people become "city dwellers". The urban population is increasing day by day and becoming more diverse. At the same time, people's life outside the city is inevitably affected by the process of urbanization. Cities need to create conditions for the quality of human life, and cities should also become hotbeds of human innovation and creation. The structure and internal network of different cities are unique. Understanding the operation and development law of urban system and building a healthy and sustainable urban structure and network are the prerequisites for a city to be livable and have long-term vitality. This depends on people's understanding of the characteristics and development laws of urban systems and their rational behavior in daily life, construction, development and management. People are always the core of promoting urban development and the most creative subject in the process of urbanization. People are both creators and experiencers of a better life. The design of the mascot of Shanghai World Expo is just from the perspective of theme deduction, and the Chinese character "person" is creatively selected as the creative point. The blue color of the mascot represents the earth, dream, ocean, future, technology and other elements, which is in line with the theme of Shanghai World Expo "Better City, Better Life". The overall image structure of the mascot is simple, the information is concise and easy to remember and spread. Although there is only one, it can be ever-changing, with different shapes and styles through action deduction and clothing changes. "Kindness is like water". Water is the source of life. The main form of the mascot is water, and the color is blue like the sea, which shows China's brand-new attitude of integrating into and embracing the world. Haibao embodies the ideal of "people" in urban multicultural integration; It embodies the praise of "people" for economic prosperity and environmental sustainable development; It embodies the infinite expectation of "people" for the innovation and development of urban science and technology; It also reflects the desire of "people" to reshape urban communities; He also embodies the vision of "man", that is, the city and the countryside will prosper together. Haibao is a yearning for colorful life, a blessing to colorful life, and a warm invitation from China and Shanghai to friends from all corners of the country.