Roewe, Pacific Auto Network, is a joint venture car. It bought the technology of British Rover and assembled it in Shanghai. Actually, it's a domestic car. It is a series of automobile brands under the Shanghai Automobile Industry Group Corporation, and its own brand is named Roewe, which is innovative and prestigious for a long time.

Roewe summarized Roewe's brand slogan as "taste, technology and realization", expressing SAIC's determination and confidence to inherit the advanced international automobile technology with international vision and innovative ideas and create a new classic of international brands with civil automobile technology as the core.

Hu Maoyuan, chairman of SAIC SAIC, believes that SAIC's development goal in the 11th Five-Year Plan is to become a leading domestic large-scale automobile group with core competitiveness and international operation capability. Building an independent international brand is a solid step for SAIC to achieve this goal and will enable SAIC to achieve sustainable development.

Chen Hong, vice chairman and president of SAIC, said: SAIC has always followed the development strategy of high starting point, internationalization and leap-forward, and is committed to building its own brand with international competitiveness. "Roewe" is a high-end brand with cultural connotation and value orientation, and its release is an important step for SAIC to realize its international development strategy.

"Roewe" products will be positioned in high-end models in different market segments, and the target customers are knowledgeable, educated, successful in career development, brave in innovation and breakthrough, positive and tasteful consumers. "Roewe" brand will create a brand experience with unique taste, self-confidence, enterprising and rich connotation for consumers. At the same time, SAIC also strives to use Roewe 75.

0, Roewe 55

0. Roewe 350 and other follow-up products deliver the product and service experience of "taste, technology and realization" to consumers.

The development goal of SAIC shares is to become an automobile enterprise (group) with core competitiveness and international operation ability, which fully embodies SAIC's differentiated strategic thought of "building an international brand from a high starting point". Roewe brand has made a breakthrough in the mid-to high-end car market, which shows the strong comprehensive strength and competitiveness of Shanghai Automobile. The breakthrough of independent brands in this field is a step that China's independent automobile industry must take to develop healthily. SAIC directly chose the mid-to-high-end brand positioning, facing the fierce competition of strong brands of global automobile giants. Its courage is amazing, and the Roewe brand's four-year market achievements have been highly recognized by the industry and consumers.

Brand origin inherits classics and recreates classics. In the long history of 1.20 years, British cars always adhere to traditional styles, pursue noble and elegant shapes, pay attention to the comfort of royal riding, and have persistent preferences for excellent Rover performance and handling. They have contributed a large number of excellent models and brands to the world, such as the origin of Rolls-Royce, Bentley, Aston Martin, Jaguar and Roewe.

(Photo/Text/Photo: Pacific Auto Network Q&A called Beast)