In the early 1970s, profound social and cultural changes took place in Italy, which was an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.

With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of Kappa brand increase rapidly.

BasicNet, the brand holder of Kappa, has developed a high-level franchise trading model, and has several exclusive franchises and technical sponsorship projects with world-renowned football teams. The advantages of this high-profile localized management are: direct and efficient. Thanks to these specific market behaviors that conform to the localization development, including the sponsorship of relevant clubs, these sponsorship activities make Kappa brand appear in the media continuously; There are also sponsorships for famous pop singers and rock bands. The external expression of affinity and the influence of advocating young people's culture are the magic weapons for Kappa brand to win.

Building sportswear suitable for people's daily wear is the product development strategy of BasicNet, and the goal pursued in product innovation is: the regeneration of sports and leisure products. At the same time, functional sportswear is a bridge to support and promote sports and leisure products.

Kappa brand international promotion resources

At the beginning of the brand, Kappa began to sponsor various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals from 27 countries. The sports involved are football, skiing, cricket, beach volleyball, hockey and so on 16 sports. In addition, BasicNet has accumulated rich experience in long-term brand sponsorship activities, which is a very valuable promotion resource for Kappa dealers all over the world.

Now, Kappa's mythical symbol "OMINI" (two little people sitting back to back) has spread all over many sports. The main Kappa teams are: Italian national team, Roma team, French Monaco team, Portuguese Porto team, Spanish real betis team, Dutch Feyenoord team, Brazilian GAMA team, Aguirres team, and Belgian, Greek, Slovak, American and Mexican sports teams. These sponsorships to the world's top teams are an important part of Kappa's extensive global promotion strategy.

The unforgettable slogan "People who love me come with me" has continuously enhanced the brand image of Kappa, and will also become the brand promotion slogan of Kappa in China.