Multiple apps add personalized recommendation closing function. At present, most apps bury the "personalized recommendation" off button deeply, which can be found in privacy and advertising-related setting options. Multiple apps add personalized recommendation closing function.

According to incomplete statistics, as of March 15, Tik Tok, Today Headline, WeChat, Taobao, Baidu, Dianping, Weibo, Xiaohongshu and other apps have all launched algorithm close buttons, allowing users to close "personalized recommendation" with one click in the background.

In recent years, many apps have played the slogan of "thousands of people and thousands of faces" to provide users with accurate push based on algorithms. The market also recognizes this business model, and whoever guesses the user's mind correctly can earn more advertisements. However, the app rarely suggests that "thousands of people and thousands of faces" will collect and use users' personal information on a large scale, and will not design an algorithm to turn off the key at the risk of breaking their own financial path.

Until June 5438+ 10 this year, the Administrative Regulations on Algorithm Recommendation of Internet Information Services was promulgated, which made it clear that algorithm recommendation service providers should inform users of their algorithm recommendation services in a significant way. Provide users with options that are not specific to their personal characteristics, or provide users with convenient options to turn off the algorithm recommendation service. This rule will be implemented from March 1, and apps will not change it.

Personalized recommendation helps to improve the user experience. No matter whether users like small animals, food or beauty, they don't have to search for resources everywhere, and the algorithm will continue to recommend. The less beautiful aspect is that the algorithm knows the user well, but the user knows almost nothing about the algorithm; The algorithm is powerful enough to control users' eyes, and even can implement "big data killing" based on the algorithm, but users can do almost nothing.

According to the "China Great Security Perception Report (202 1)" issued by Peking University Internet Development Research Center, 60% of the respondents are worried that their information will be leaked in the digital environment, 70% of them are worried that their personal preferences and interests will be "calculated" by the algorithm, and 50% of them want to escape from the network and stay away from the mobile phone under the constraint of the algorithm. This means that the algorithm is not only an "information cocoon room", but also an "information cage". Users know that it is inappropriate and can't make money. The new algorithm requires the application to match a key with the cage door and then give it to the user.

At present, most apps bury the algorithm close button deeply, which is understandable. In fact, "algorithm switching" is not a waste of martial arts, but a fundamental loophole, which is conducive to compliance enterprises to further develop their advantages. Network security and digital security are the underlying logic supporting the digital economy, and cannot be based on infringing consumers' right to know and choose. Enterprises are well aware of this.

There is an interesting phenomenon-it stands to reason that ByteDance, who started with the algorithm, should be most afraid of turning off the algorithm, but it happened that its products set the most conspicuous switch position and the most complete classification of the algorithm. This aspect shows that enterprises have confidence in their services and believe that consumers will voluntarily open them; On the other hand, it also shows to some extent that some enterprises have realized that the more transparent and standardized data collection is, the more protective it will be for themselves.

Algorithm switching gives consumers the right to choose, which should further protect consumers' right to know. The algorithm should not be a "black box" in the hands of enterprises, but a transparent fish tank in front of users. Users don't have to know how the aquarium ecosystem works, but they have the right to know what's in the aquarium. In this regard, WeChat, public comment and other apps have listed "personal information collection lists" to tell consumers what information they have collected and how to use it. This kind of clear notice is necessary to become industry knowledge.

Setting the algorithm switch is only the first step to ensure digital security. If it is trusted by consumers, enterprises can continue to optimize algorithms, recommend upward content and enhance user stickiness; If consumers choose to shut down, enterprises can also improve the consumer experience in other ways, but be careful not to intentionally provide outdated and low-quality information to force consumers to open the algorithm, which essentially infringes on consumers' right to choose. In short, consumers' minds can be guessed, but the guessed enterprises must be legal and compliant, and the guessed users must be willing.

Adding personalized recommendation closing function to multiple apps 2 People who often brush short videos often find that after they like a video, the system will push more and more similar videos for themselves in the next period of time, and the pushed advertising information is also close to what they are interested in.

After browsing news on the information App or buying goods on the e-commerce platform, the App will continue to push relevant news or goods to you.

These phenomena all come from the "personalized recommendation" function promoted by Internet App, but from now on, you can decide whether to be recommended or not.

According to the Economic Daily, according to incomplete statistics, as of March 15, Tik Tok, Today Headline, WeChat, Taobao, Baidu, Dianping, Weibo, Xiaohongshu and other apps have all launched algorithm close buttons, allowing users to close "personalized recommendation" with one click in the background.

Some apps can choose to turn off personalized recommendations.

At present, most apps bury the "personalized recommendation" off button deeply, which can be found in privacy and advertising-related setting options.

On WeChat App, open the settings in the background, enter personal information and permissions, and then click Personalized Advertisement Management to turn off personalized advertisements.

The prompt information on this page shows: If you don't want to accept personalized advertising service, you can click the relevant button to close the management. If you choose to close, the number of advertisements you see will not decrease, but this product will no longer show you personalized advertisements, and the advertisements you see may be less related to your deviation.

Wechat App screenshot

It is worth mentioning that apps such as public comment provide the option of clearing personalized records with one click.

Public comment App screenshot

Entering the settings page of Taobao App, you can find that users can choose to turn off the function of personalized recommendation of goods and services.

If you want to turn off Taobao's personalized advertising, you can also turn it off through the "Settings" in the background and enter the "Advertising Management" in privacy. However, Taobao also said that after turning off interest push advertisements, the number of advertisements that users see will not change, which may be advertisements that they are not interested in.

Taobao App screenshot

As the originator of the algorithm, a few days ago, today's headlines also launched a close button. You can turn off the personalized recommendation settings through the privacy settings in the background. Today's headlines have more personalized recommendation dimensions and 4 buttons. For example, you can turn off "personalized recommendation" with one button, or you can orient the buttons according to your personal needs. For example, there are personalized recommendations based on location, personalized recommendations based on search records, personalized recommendations based on attention lists and so on.

Several apps have added personalized recommendation closing function. March 16 news, recently, many popular apps, such as WeChat, Taobao, Tik Tok, Baidu, Weibo, Dianping, Xiaohongshu, etc., have launched an algorithm close button, which users can find in the camera and close the "personalized recommendation" function with one click.

In recent years, personalized recommendation has brought a lot of trouble to users. Mobile phone manufacturers want to monitor users, waiting for what they want and recommending the products they need. Under the strong opposition of users, mobile phone manufacturers have basically launched personalized advertisement closing function. Turning off personalized recommendation does not reduce the number of advertisements, but it can make users get rid of the feeling of being monitored.

Like mobile phone manufacturers, App developers are also monitoring users, and Taobao, WeChat, Tik Tok and various input methods are almost monitoring us. On June 5438+ 10 this year, the "Regulations on the Administration of Internet Information Service Algorithm Recommendation" was promulgated, which clearly stipulated that developers must inform the recommended algorithm service in a significant way.

However, after reading these apps, it is difficult to find the algorithm recommendation close button, but the application scope of algorithm recommendation is clear. I understand their idea that making money is the absolute purpose, but I believe that individuals are unwilling to monitor users like this.

There are two problems about the newly added algorithm close button. The first question is whether it can be set as the default shutdown. For this kind of users who like to toss their mobile phones, they will browse this kind of information themselves and find the close button. Few people can pay attention to mobile phones and the internet, and many elderly people simply can't figure out the messy settings of the App. What those people's apps look like will always look like, and app developers have an obligation to provide better services for such people.

Source: pixabay

Second, can turning off personalized recommendation really prevent us from being monitored? The developers just promised not to recommend advertisements according to our preferences, but our information is still in their hands, and we don't know how they will use it.

In recent years, users have paid more and more attention to their privacy and security, but Internet companies have never taken it for granted. This time, they were restrained by heavy punches. However, I am very worried that once this limelight is over, these apps will start to ignore the rules and secretly use our private information, just like the original advertisement, which was deleted at that time and came back in a few days.

We can see open-screen advertisements. We can't know whether Internet companies are using our private information to send us customized advertisements. After all, today, who can believe the promises of Internet companies?